February 24, 2010
February 22, 2010
Last week at a networking event, the subject of the economy’s inevitable upturn was the morning’s hot topic. In the last year, we have seen companies slash costs, employees, services, marketing spend and more. This has left businesses white-knuckling it from here on out, hoping against hopes that everything will turn out ok. Good news is, most of my fellow networkers felt that business will get back to normal. The real debate was how will companies who have slashed to the bone (and then some) be able to compete once the market returns?
It’s a point well taken. Businesses that have cut deep have left themselves understaffed and with limited resources once the economy returns. And these same businesses will be scrambling and likely eclipsed by competitors who did not slash during the downturn. As we’ve stated before in this blog, it’s much easier to lead the pack than to catch up with it.
So while it’s still a roller coaster market out there, it’s a good time to start preparing for the upturn. Dust off those marketing plans, draft the “we’re hiring” job descriptions, and review your current product/service list. And keep in mind that it’s also inevitable that the slushy snow out there today will soon be blooming spring flowers!
February 12, 2010
February 11, 2010
The Apple iPhone’s inability to display Adobe’s flash technology has been a source of much controversy ever since the iPhone first conquered the market 3 years ago. While many have speculated either a software update to existing devices, or the introduction of Flash support to the next generation iPhone, few have considered that Apple would just not support Flash entirely moving into the future.
With the recent introduction of the iPad, Apple’s intentions of Flash support on their devices in the future is quite clear…there will be none. Apple’s CEO, Steve Jobs, has recently been publically quoted, venting his frustration with both Adobe and Flash technology altogether. “Apple does not support Flash because it is so buggy, he says. Whenever a Mac crashes more often than not it’s because of Flash. No one will be using Flash, he says. The world is moving to HTML5.”
Google has already made use of HTML5, most notably in their Google Voice software. What makes this so interesting is that Apple has famously prevented Google from including Voice as an application within their App Store. The answer from Google a few weeks ago was the launch of Google Voice coded in HTML5 that can be accessed through the iPhone’s Safari browser. With the recent success of that product, Google, this week, has now rolled out YouTube support that does not rely on Flash, again utilizing HTML5. iPhone users can now access YouTube via their Safari browser, rather than relying on the traditional YouTube App.
So what does this mean for the future? A world without Flash? Only time will tell, but at long last, it does look like there is at least some hope for those caught between the Apple vs. Adobe Flash debate.
Read more about this case below:
February 9, 2010
We get it. Brands change. Sometimes because they have to, sometimes not. Brands change up their advertising, target audiences, CMO’s and even their corporate headquarters. But something about MTV officially removing ‘Music Television’ from their logo is bittersweet. For those of us who grew up in the first MTV generation, gone are the days of staying up until midnight to watch the latest video on the family TV. Now we can watch a music video as many times, at any hour and in any location we want with a press of a cellphone or laptop.
According to MTV’s press release, the logo change was to further align itself with the Millenials audience and still stay relevant with its past, present and future. The change comes part of the channel’s ‘reinvention’ to stay current and cutting edge.
MTV should be commended for its effort to stay relevant in a TV environment that is highly competitive. Staying ahead of the pack is much easier than trying to catch up with it. And it’s not like MTV is completely omitting music videos or canceling the VMA’s. The logo is now inclusive of all channel content.
As much as we can appreciate a rowdy episode of “The Jersey Shore,” MTV will always be the pioneer brand that brought music videos into our homes.
Rock on MTV!
February 8, 2010
The Fairmont Hotels and Resorts Group have officially launched their own social networking site, www.EverybodysAnOriginal.com. Fairmont guests are encouraged to upload photos and videos of their Fairmont stay, along with their own commentary. Additionally, Fairmont employees and properties are similarly encouraged to contribute media and information, along with specialty recipes, and to respond to and interact with guest users.
After a soft launch in January, the site is now live for everyone to visit. Be sure to share your original Fairmont experience here!
February 5, 2010
Just in time for the sweetest holiday of the year, Carol’s Cookies has launched a newly enhanced shopping cart on their website. In addition to a sweetened-up design, the real treat is the optimized gift buying options. Now you can send multiple cookie gifts to multiple addresses within one order. How delicious is that?
Grant your Valentine a cookie wish with a gift from Carol’s Cookies!
February 3, 2010
AspireUp, a local marketing consultancy dedicated to helping companies and their brands grow exponentially, launched a refreshed website with envisionit media last week. The new site features a new design look and updated content, positioning AspireUp as a marketing leader for both local and global clients. Client testimonials have also been added for further credibility and content texture.
AspireUp’s typical client projects include marketing planning, branding, new product launches, corporate training and many others. To learn more about AspireUp and their services, visit them at www.aspireup.com!
February 1, 2010
Congratulations to our friends over at Crimson Lounge in the Hotel Sax for making Chicago Magazine’s Top 100 Best Bars! What an honor to receive in such a competitive landscape here in the Windy City. We wish them much continued success in 2010!