We get it. Brands change. Sometimes because they have to, sometimes not. Brands change up their advertising, target audiences, CMO’s and even their corporate headquarters. But something about MTV officially removing ‘Music Television’ from their logo is bittersweet. For those of us who grew up in the first MTV generation, gone are the days of staying up until midnight to watch the latest video on the family TV. Now we can watch a music video as many times, at any hour and in any location we want with a press of a cellphone or laptop.
According to MTV’s press release, the logo change was to further align itself with the Millenials audience and still stay relevant with its past, present and future. The change comes part of the channel’s ‘reinvention’ to stay current and cutting edge.
MTV should be commended for its effort to stay relevant in a TV environment that is highly competitive. Staying ahead of the pack is much easier than trying to catch up with it. And it’s not like MTV is completely omitting music videos or canceling the VMA’s. The logo is now inclusive of all channel content.
As much as we can appreciate a rowdy episode of “The Jersey Shore,” MTV will always be the pioneer brand that brought music videos into our homes.
Rock on MTV!
