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April 30, 2010

Mobile Marketing & 2D Barcodes

Mobile Marketing - QR CodeBarcodes. They’re on everything you buy. They’re on everything you rent. They’re on your ID cards and your membership cards. You see them all over the place, but you don’t really pay attention because they’re meaningless to you. What if those barcodes had meaning? What if you had a barcode scanner in your pocket all the time and you could learn things about that product just by scanning the barcode?

Enter the next generation of barcodes: Mobile Barcodes. These new 2D QR barcodes can contain lots of useful information like a website address, phone number, or an entire address book entry. Your shiny new smartphone can take a photo and interpret these barcodes to open a website or add the contact info to your personal address book – with no data entry required!

What’s even more amazing is that these barcodes can be generated in fractions of a second and displayed on your smartphone for others to scan. Just think of all the possibilities!

Mobile barcodes are very new to the American market, though they’ve been a huge success in Japan and Europe for a few years now. A number of businesses are maximizing on this new technology in interesting ways. Take a look at this mobile QR code presentation to learn more about how mobile barcodes will allow your interested consumers to learn more about your product, and save your contact info while they’re at it!

Mobile Marketing (Bar Code Presentation)

1 Comment »

  1. [...] This post was mentioned on Twitter by Meg Fertig, envisionit media. envisionit media said: Mobile Marketing & 2D Barcodes: Mobile barcodes are changing the ways in which consumers interact with traditi… http://bit.ly/9zAcTR #eim [...]

    Pingback by Tweets that mention Driving Action with Mobile Barcodes | 2D Mobile Barcode Technology | envisionit media - interactive marketing -- Topsy.com — April 30, 2010 @ 1:29 pm

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