google boosts search results with some “caffeine”

Let the battle of the search engines begin! (again)

This week Google announced it’s new web indexing system called Caffeine. The new system promises to offer even fresher web content than ever before, up to 50% more than the old Google system. The old way of indexing was not in real time as one might have believed, as Google had only been crawling fractions of the web and updating it a batch at a time.  The batch updating created layers of indexed information for the searcher to sift through. Sometimes one of the layers would be refreshed by Google, and others wouldn’t. Needless to say, it wasn’t a perfect system to provide real time content.

Caffeine will change all that, with continuous indexing that will feature new content immediately, fulfilling the consumer want for their news “now” as it’s happening. From here on out, Google will immediately show breaking news stories in real time, photo updates, social media updates and more. Here is Google’s visual representation of the indexing change:

So why would Google do such a thing? What if we don’t like change? Well, it’s a good change that works in our favor. One of the main reasons for the update is to capture all the continuous new content being generated on the web, and that includes content generated by you and me. Not convinced? We posted when Google and Twitter agreed to “date” so check out the real time Twitter scroll now on a search results page:

Caffeine’s system will allow Google to index content on a much larger scale at a faster pace than ever before, stepping up its game against the other search engines. And if that wasn’t enough excitement for you, Google promises even more updates in the coming months!

What could be next in the Google/Bing/Yahoo smackdown??