Kicking it New School aka Life as an EIM “Agent in Training”

Today marks the first month of my internship here at EIM, and to say I’ve learned a lot since I started working here would be an understatement. When EIM declares themselves an “interactive agency”, they aren’t kidding, they really do live and breath interactive, and for some reason (although interactive is at the cutting edge of advertising) I was never taught these techniques in college.

After working here for a month, I’ve already learned various “new” advertising tactics (SEO/SEM, PPC, Social Media, and the list goes on) that leave those “old-school” techniques (my professors spent months talking about) in the dust. Don’t get me wrong traditional forms of advertising can be extremely beneficial to your business, and a great foundation for a campaign, but these days it’s about integrating both modern and traditional forms of advertising to create that perfect cocktail that tastes like nothing other than success!

I’ve quickly learned that this concept of integration is very important here at EIM, and something I am going to personally dub “the special blend.” It’s about analyzing each client, their target, and numerous other factors of their business, to ultimately create and apply the perfect mixture of online and offline marketing to generate them maximum return.

These tactics are something that the average person doesn’t understand, and even as a graduate in Advertising I didn’t understand, but as I continue to work at EIM (even though I’m only at tip of the iceberg), I can continue to delve deeper under the water and eventually apply my knowledge of this process to future prospects.

Come see what different combination of online and offline media we can apply to your business to create a recipe for success!