Social media channels like facebook and twitter do NOT and will never meet your average marketing goals. In fact, they can be time-stealing and counter-productive when it comes to ROI. Furthermore, those channels do not provide a POS which makes tracking a “sale origin” quite difficult.

With a truckload of client-side tools and with APIs that enable novice to intermediate users to “talk” to their social media service using operating-system and/or server technology, those “social media channels” have turned into “bot-to-bot” information exchange cubes, overflowing with more than just the usual “white noise” effect.

I doubt that – unless the general public transforms their information-gathering-behaviour (which boils down to a simple “search-to-find”) – there is a real future in social media all together. Data get’s lost… with every copy. At the same time, information get’s lost… in the big collection of short-messages like we have used them on our mobile phones since the 80s.

So what’s left? The hope for a better future, where interns transform and evolve… to the specialists we once evolved into.

I wish you all the fun and success in getting there. And while you’re at it, consider my 2 cents: you’re thinking good, but do yourself a favor and don’t stop there! There is a whole world out there that changes on a daily base… and the future of social media is more uncertain than the sustainability of classic print.