What is the best way to get your YouTube Video to rank? There are a thousand sites that are out there to try and convince you there is an exact science to this, but there is only one way to truly make your video rank, which is to pay for it…Which we don’t want to do, so here are a few quick and easy optimizations to give your video the best shot at ranking on YouTube
1) Do your keyword research for your video title
Don’t just title your video something random, make sure you use relevant keywords to that are about the video
Check your keyword tool to make sure that the keywords in your title will generate traffic
i. A great video is a great video, but is it really that great if no one can find it?
Make sure you check-out the autocomplete function for YouTube video search for video title ideas
i. This is the easiest way to do keyword research for your video, just start typing in adjectives about your video and let the autocomplete function guide you
When creating the title, add keywords to the front of the title as they are deemed more important by the engines
Keep your title under 60 characters, titles are truncated around this number
2) Add a transcript to your video
Always add a transcript to your video for closed captioning purposes
i. Transcripts are crawlable by the search engines and therefore with transcripts for the videos, there is more content on the page/channel
It’s time to get reacquainted with an old web marketing friend: Google AdWords. In case a recap is needed, this is the platform through which ads are developed and managed for display on Google’s search engine results pages (the listings you see at the very top of the page, above the organic listings, and stacked along the right side of the page).
With new social media tools constantly being introduced and ever-evolving mobile marketing technologies to stay on top of, AdWords is really a breath of fresh not-so-traditional-advertising-but-more-traditional-than-social-media-and-stuff air.
Yes, a good marketing strategy includes a combination of tactics designed to work together to achieve a common goal, and that may mean introducing some newer options. But in all the excitement of what’s new and popular, have you forgotten about some “older” standbys? Paid search advertising through AdWords might be just what you need to pump some new (old) life into your online marketing.
Let’s look at a few benefits of Google AdWords to remind ourselves why this is: read the full story...
First things first: Bing is out there and growing. It’s an important search engine to many and should be considered in your interactive marketing plans. But Google still has the much larger market share, so that’s why we’re focusing on it.
Adwords’ paid search ads allow you to target an Internet user at precisely the moment they are searching for what you sell. And if you optimize your ad, campaign settings, and landing page well, your ad should gain optimal exposure to this target audience member. You don’t have that kind of control within the organic side of the search engine listings.
StumbleUpon is a recommendation engine that allows you to view web pages, photos, and videos all over the web based on your tagged interests. You can seamlessly “stumble” from page to page, liking and disliking each page you view on the way. StumbleUpon then begins to learn what you like and provides you with related information based your like/dislike behavior. They also offer a very targeted CRM paid advertising option where they discretely insert your web page into users “stumbles” (about $.05 per visit/ $50 CRM).
Check out this quick video to learn more:
What are the benefits?
Increased Traffic
StumbleUpon is a great way to generate additional traffic to your website, and every time you submit a page to the site you have a change to hit a potential social media home run—it seldom happens, but when it does you have the potential to get hundred of thousands, or even millions of visitors to your site.
SEO Value
StumbleUpon can also be great to create some additional SEO value for you website. If your page/video/image gets enough likes to make it to the top of its category, you will be seen by millions of users. Since StumbleUpon’s user base is so large (15 million +), many people can find your pages and link to them, ultimately increasing cross linking between your website and therefore boosting your website ranking. Your StumbleUpon profile can also rank well if it gets a lot of interaction, and a large amount of users like your posts.
You can now migrate your personal profile into a page. Although it is hardly revolutionary, it was an interesting step for Facebook. This means that you will have to trade all of your friends for likes if you opt for the change.
But be careful before you decide to change your personal profile into a page, because you can never go back. Well at least not for now. The move is in response to popular people on Facebook who have reached the 5,000 Facebook friend limit. But it’s an interesting move because many popular people have already created pages for themselves. Why create the formal ability to make the shift and openly publicize it?
Is Facebook becoming more about promoting yourself as a brand than connecting with friends? The world’s largest social network was built on creating connections between people. Your friends were the people you knew or the ones you had at least met in person. But it seems Facebook is starting to strategy from its roots. Now that the world of business had embraced Facebook as a core-marketing vehicle, Facebook seems to be shifting towards them. If people start abandoning their profiles for pages, all that will be left are a bunch of people who like you.
It makes you wonder if you want to be connected to a bunch of your friends or people who like you. Although it’s merely semantics, it is definitely something to think about as social networks continue to grow and evolve. Important questions to consider are: What is the purpose of your Facebook page? and What does a “Like” mean to you?
Two years ago, Google released their first search engine optimization starter guide to the public. Last week, on April 1, they relaunched the guide with some updated tips and tricks. We get questions from our clients alot as to how we know what we know, and where we learn the SEO techniques that allow their sites to rank and bring qualified traffic to their websites. Well, we follow the industry news, we attend industry events – AND we also listen to the small tidbits of information that the search engines will tell us. This here guide – HUGE tidbit of information that is crucial for us, and for anyone who is in need of SEO, or is rebuilding their website and NEEDS to understand what their agency is trying to tell them.
So what did our friends at Google spill the beans on with this release? Well besides adding a glossary, and updating the content for better readability and understanding, they also added Mobile tips to the guide.
Mobile usage is not going away. In fact, it’s only rapidly increasing. For years we waited to see if this year would be “the year of mobile” and it has finally come! Here is a quick recap of what’s in the Google SEO Starter Guide. read the full story...
Verify your mobile site by adding a Mobile Sitemap and submitting it to Google Webmaster Tools, just like you would a XML sitemap.
Some mobile sites make it impossible for anything but a mobile phone to access the site, so make sure to add “Googlebot-Mobile” as a user agent so they can crawl the mobile site.
Well, Twitter, congratulations are in order. You’ve got founder Jack Dorsey is back as Executive Chairman, you’re now five years old, and the world is your oyster. An oyster filled with 140 characters-worth of pearls. You win.
Twitter zealously is a familiar story: internet user learns about Twitter, says, “I’d never use that,” decides to sign up for whatever reason, ends up hooked. Yes, that was me. But here’s why: read the full story...
