You know malt liquor, malt vinegar, and malt balls. But malt crust? You read that right. We just launched Roots Handmade Pizza online and the images of housemade pizza and other menu items speak for themselves. But say you want to learn about this whole malt crust deal. The site breaks down the Quad Cities style strip-cut pizza with its signature crust that features a not-so-secret ingredient: malt. On top of offering up a new pizza style to Chicago, the restaurant also serves more amazing food options—think hand-stretched mozzarella sticks, fresh signature salads, make-your-own options, and housemade sausages—just to name a few. And if you need something to wash down that housemade goodness, you can select from over 70 Midwestern brewed beers, specialty adult soda classics, or Roots root beer.
Our team needed to deliver an online experience that would do justice to the restaurant’s extensive food and beverage menus while reflecting its easygoing, fun vibe. We all know there’s heavy competition in the Chicago pizza scene, so creating a site that rivals the nation’s top pizza restaurants was no small feat. We needed a site that would help make Quad Cities malt crust pizza the talk of the town.
We made sure the Roots site is a robust, scalable website. We incorporated an ecommerce system that synchs real-time with the restaurant’s POS system for pickup and delivery, with an engaging online user experience highly reflective of the owners’ vision and the new store experience—one that showcases all key brand attributes of Roots Pizza. That means always keeping the focus on high quality ingredients, hand-tossed pizzas, and housemade pastas, pizzas, and sausages.
With a successful opening and an awesomely yummy-looking website, the gentlemen behind Chicago’s The Fifty/50 restaurant group are pleased with the end result and excited for what the future of Roots holds.
