Summer Internship Wrap-Up: Insight from an EIM Intern

You know what they say, “All good things must come to an end…” While I’m sad to say that next week marks my last week as a web marketing intern here at EIM, I’m proud to say that I’ve truly enjoyed my time here over the past few months. To say I’ve learned a lot during my summer internship here would be more than an understatement.

Working at a small interactive agency like EIM really gave me the opportunity to gain a lot of hands-on experience. I got to work on several client tasks such as search engine optimization, pay-per click ad management, social media management, and weekly / quarterly reporting. While working closely with the web marketing team, I’ve learned all about the different aspects of search engine optimization including keyword analysis and research, meta-tag writing, content enhancement, video optimization, and link building as well as how to effectively utilize various online marketing tools and resources like social media, keyword tools, and Google Analytics. In addition to learning more about interactive marketing, my internship at EIM has also helped me develop my skills in collaboration, time management, internal communications, and problem solving.

Overall I feel like my time here at EIM has been a great success. I came into this internship as a fresh college grad with very limited knowledge and experience in interactive marketing and now after spending my summer here at EIM, I feel confident and well-prepared to take on the interactive marketing world as a full-time professional! Thank you to everyone at EIM for making my internship here a great experience…I will be sure to keep touch!

…And to close out my last blog post as an EIM intern, I’ve compiled some helpful tips for students or recent grads looking to make the most of their internship with an interactive agency:

1.) Always stay busy: If you ever find yourself with nothing to do, ask your coordinator to give you something to work on. There is always work to be done at an agency, so be sure to take the initiative and offer your assistance in any way possible!

2.) Avoid distractions: In an industry where almost everything is done online, it’s easy to get distracted. Try to avoid spending time on your personal Facebook/Twitter account or doing any other non-work related web activities.

3.) Get to know the agency: In order to create a comfortable work environment, it’s important to socialize with your co-workers. This can be as simple as saying “Hello” or introducing yourself to people you don’t know.

4.) Communication is key: As an intern, you’ll be exposed to a lot of new and unfamiliar things. Never be afraid to ask questions and be sure to always clarify when you are unsure of something. Your co-workers will be more than willing to help you out.

5.) Have fun! If you enjoy what you’re doing, work will be a lot less stressful. Working hard is important, but make sure you’re still having fun while doing so!