Did you update your site to HTML5, while updating your meta data to reflect the new SEO keyword research done in AdWords, that will best help the webpages PR and PPC quality score so the keywords appear above the fold in the SERPS. Did you have trouble understanding all of those interactive marketing acronyms and terms used in the above sentence? Most people do and that is why we are here to help you have a better understanding of the world of web marketing!
Web Marketing: Internet marketing, also known as digital marketing, online marketing, search marketing or e-marketing, and is the marketing of products or services over the Internet.
HTML5: Hypertext Markup Language version 5 or in simpler terms, the way your website is most likely built or going to be built in the near future
Meta data: data that provides information about the other data managed within an application or environment or in simpler terms, background data on a webpage that helps the search engines figure out what your webpage is about.
SEM (Search Engine Marketing): is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
SEO (Search Engine Optimization): can be referred to as organic, natural, or algorithmic rankings and it is the process of improving the visibility of a website or a web page in search engines or in simpler terms, the optimizing of a webpage by changing known factors that best help said web page rank higher in Google.
Keyword Research: is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.
AdWords: Google AdWords is Google’s main advertising product. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. AdWords ads are displayed on the top or right side of the results of a Google search
PR (Page Rank): is a link analysis algorithm used by Google that assigns a number (1-10) to each webpage that can help determine rankings of a webpage or in simpler terms; how many websites are linking to your page, which makes the page more or less popular than other websites
PPC (Pay Per Click): Also referred to as Cost Per Click or (CPC) is used to describe how much it costs per click when using paid search advertising in either Google, Bing, or Yahoo
CPM (Cost Per Impression): Instead of paying every time a searcher clicks on your ad (CPC), CPM charges for each time an ad is shown. This is most often done in a Cost Per 1000 Impression model.
SERPs (Search Engine Results Page): Simply is what comes up when you Google something and you will want your website to be in the first four positions.
Above the Fold: When a website ranks in one of the top 3-4 positions in the search engine results page so that a user doesn’t have to scroll through the results to see the site in the rankings. These positions are more likely to receive clicks from someone searching for your keywords
Flash (Adobe Flash): is a multimedia platform used to add animation, video, and interactivity to web pages. In simpler terms, DON’T build your websites out of flash!
Display Advertising: Uses Banner Ads to display some type of text, image, or video to promote their brand on a webpage. These ads typically show up either at the very top or right side of a webpage and have some type of call to action (shoot this duck, win an iPod).
Web marketing can be confusing if you are not in the industry and we all love to sound smarter than we are by using industry jargon. Don’t get flustered, just remember the term/acronym and Google it, most likely you will find your answer. If not, that is what we are here for, to help answer all your questions and concerns!