Google has introduced Real-Time traffic data to all Google Analytics users, allowing you to view all traffic on your site as it’s happening in…real time!
Real-Time Analytics allows you to view who is entering and leaving your site, if they are a new or returning visitor, and most importantly what traffic source they are coming from.
Since Real-Time will define the source of a visitor, this is very valuable for marketers and business owners who want to know how well an ad campaign or social media post is performing. They can now gauge the immediate impact of those marketing efforts. For example, if you tweet about a new product on your site, you can immediately see how many site visitors were driven by that particular content. This will allow you to help pinpoint your marketing strategy, by allowing you to find what type of messages are the most effective and what time to post to drive the most traffic to your site.
Make sure you capitalize on this new feature, and use it to maximize your advertising campaigns to their full potential!
Check out some screen shots of the new Real-Time Google Analytics in action below:
