Nu Finish, a longstanding envisionit client, came to us wanting to grow their online presence and breathe new life into their several-year-old website.
After performing a full audit of the website analytics and competitive online landscape, we identified some areas for opportunity for the Nu Finish website, including consumer education, fresh unique content, and revised architecture driving users to critical pages.
To showcase Nu Finish’s car-care expertise, we added a Car Care section featuring information on car wax versus car polish, as Nu Finish’s product is wax-free, which educates visitors on the benefits of using a car polish over a wax. A new How-To video section, embedded from the Nu Finish YouTube channel we created, equips users for product application and creates fresh, search engine-friendly content to help capture “how-to” based keyword searches. We also added a Testimonials section with an online submission tool, to leverage all the great consumer feedback Nu Finish receives.
Keyword research helped us update content, metadata, and marketing messages with stronger calls-to-action and discoverability through organic search.
Not only did organic search traffic increase 111% for “wax versus polish“ searches, but bounce rates and site engagement times improved significantly. Also, the number of visitors proceeding from the Home page to the valuable Where to Buy page doubled in Q3 over the same period last year.
Now that we’ve revved the engine of Nu Finish’s online presence, we invite you to see the Car Care site for yourself!
