What is the best report in Google Analytics? This is the million dollar question with a very simple answer: It’s the report or reports that tie back to your bottom line. Google Analytics, when instrumented properly on your site, collects valuable information about your site visitors. However, the reports are not pre-equipped to measure your business goals. That is why it is important to have a web analytics partner.
A web analytics partner will help your team translate your business goals into Google Analytics KPIs (Key Performance Indicators). They will set up the system not only to capture your goals but valuable information around your goals. Web analytics insight comes from a full 360 degree view of what is happening around your goals. For example, if you are a large online retailer you need to understand how many pages people view, and if they review specs and features of products before they proceed to the shopping cart and check out. Having reports that help your business decision makers understand the steps users take in order to purchase, provides your team with better decisions.
Great Google Analytics reports provide your team with information about how well you’re doing. These reports help your team gain knowledge about your customers. You are spending money to get people to your website, why not get the most information about them while they are there? The best Google Analytics reports tell you how well you’re doing and provide knowledge that you can use to test or optimize your site!