We’re looking for a hard-working, fun-loving marketer to jump on the bandwagon of a quickly growing independent digital agency. We’ve built a culture centered on the idea that the best people will always produce the best results. We meet with clients on “the porch”, instead of a boardroom. We brainstorm in “the den” and we take calculated risks at “the card table.” We are obsessive about collaborating, and when the dust settles, everyone walks away energized, and proud of what they’ve done today.
We love what we do, and expect you do too. If you’re the right candidate, you will be a passionate marketer who thoroughly understands the digital landscape. You must be a creative problem-solver and detail fanatic. All other knuckleheads need not even try.
Job Summary:
The SEO Manager will be responsible for the overall concept development, planning, execution, and measurement of client organic search engagements. The position will oversee all aspects of SEO, including: research, strategy, onsite and offsite implementation, campaign management, analysis, and reporting. read the full story...
We are very proud to announce the new envisionit website, at envisionitmedia.com. Although it’s been live for a few weeks now, we decided to take it for a rigorous test drive before announcing it to the public. But don’t worry–it still has that new website smell.
As with every project we undertake, we set measurable goals and objectives for the new site. We’ll keep the competitive details to ourselves, but here’s a little about what we set out to do:
- Our company culture is very important to us, and it bleeds into our work. So we made it a priority to ensure every site visitor will quickly understand who we are, and how we approach the work.
- It was important to leverage our biggest assets as a company to help with every phase of the redesign. Our people. From our super-talented designers to our thoughtful writers, and our expert marketers to our talented business development people, everyone helped make the new website a valuable resource for those who are looking for digital marketing expertise. Not only did we want to showcase our talents, but also help visitors understand the breadth and scope of how we can help their businesses.
- We encourage big ideas, both from our clients and our people. And big ideas don’t need to be complicated. So we made it easy for site visitors to browse some of our work, where we’ve brought big ideas to life.
We had plenty of fun concepting, writing, and building the new site. And we hope you enjoy taking a tour. (We don’t like to brag, but it’s pretty awesome.)
We’d love to hear what you think, you can leave a comment below. As always, we’re ready to discuss your next big idea. Contact us at any time. read the full story...
Envisionit Media has recently partnered with Braintree, the web’s fastest growing payments platform, to help drive domestic and international marketing efforts.
The payment gateway and merchant account provider which currently processes over $4 billion in credit card transactions annually, including around $1 billion in mobile payments, has tapped EIM to handle a number of awareness and lead-generating marketing initiatives, including brand building, paid search and digital display.
Congratulations to all the success so far, Braintree! We’re looking forward to a long and prosperous relationship!
Most of the time, we’re really busy around here. And sometimes we need a little downtime to recharge the batteries and reconnect with each other. So what does a digital marketing agency do to blow off a little steam?
We watch someone else run around at breakneck speed. We head to the racetrack!
With our racing forms in one hand, and a cold beer in the other, we did our best Bob Baffert impersonations and threw down our minimum $2 wagers. Then most of us threw down our losing tickets, too. But not before checking them again. And again.
We firmly believe in the importance of having some fun in a fast-paced environment like digital marketing. It’s part of our agency culture and it keeps us fresh. So at the racetrack, when it comes to fun, we were all winners!
See more of the fun at the Envisionit Media Facebook page!
It’s a holiday week so I thought I’d keep us focused today with a little simplicity. Please enjoy my short, sweet guide to digital marketing:
- Know your goal
- Be realistic about your goal
- Stay true to your goal
For a little more guidance, let’s consider an example scenario.
Situation: I have a “young” company/product. I need to educate the public about it and get as much exposure as possible to begin to build my following and ultimately grow my customer base and sales.
Know your goal Brand awareness.
Be realistic You won’t make much of a splash with a pebble, and you won’t gain much exposure by telling one person about your business. Gaining the desired exposure will take time and budget. Open yourself up to a mix of digital marketing tactics speaking to a wide (but, of course, targeted) audience—think paid display advertising, PR pushes, new content on your website for search engine users, etc. Leverage your existing following through email and social media, consider contests, referral incentives, etc.
Stay true This isn’t easy when it comes to your own business, but when the sales don’t necessarily come flooding in, remind yourself of the goal. Right now you’re proving your offering and credibility in order to build a future loyal fan base. You can’t measure your success against sales or cost per acquisition; that wasn’t what this was about. Be fair to yourself and take the time early on to establish a reasonable measurement for success, and then stick to it. If it’s web traffic and on-site engagement metrics, allow time to achieve those goals. Soon enough, you’ll have gained your desired attention AND have the valuable data and insights to be able to start optimizing your marketing tactics. Then you efficiently turn those engaged web visitors into the ultimate customers–buying ones. read the full story...
Hi everyone! My name’s Veronica Corningstone, and I am a hamster. Not only am I the first hamster at Envisionit, but the only staff member who can truly claim I live here full-time. You might not think living at an agency would be so fun, but it’s even better than playing in a hamster ball. Come say hi if you’re at the office! I live on the top floor right next to the account team. Todd says it’s a good spot because I can keep an eye on them.
I’m learning all about digital marketing, development, and something called “the creative process.” It’s pretty neat how everyone works together to launch sites, drive marketing strategies, and make sure clients are happy. When I’m happy, I like to run in my wheel.
As part of my office hamster duty (in addition to adding some much-needed adorableness to the agency), the marketing team is teaching me how to use Twitter so I can tweet agency happenings. They’ve been very patient as I learn how to use it, as typing is not my strong suit. But it’s great fun.
