We are so pleased to officially welcome our new Director of Account Services!
Kelly supervises and mentors the account team; she’s the Jedi Master of efficient process, and the go-to person for production and team collaboration solutions. She’s worked in digital for more than eight years and in account management for more than six years, mostly for Fortune 500 companies (like Pampers, Clorox, Brita, and Nissan USA), so it’s fair to say she’s got a pretty firm grasp on how to handle big clients and digital marketing (which are both pretty impressive things to have a firm grasp on).
For her, it’s all about helping the team meet and exceed client expectations while making a difference in their businesses through digital marketing.
A very short interview with Kelly:
What did you want to be when you grew up?
A princess, a teacher, a travel agent, a journalist, a lawyer.
What’s a book you could read over and over again?
To Kill a Mockingbird — I named my cats after the characters!
Hello, my name is Graham, and I’m a Millennial. I’m very unique, and your company is struggling to reach my peers. We’ve never known life without an overabundance of technology, and it shows. We are extremely good at multitasking and are too busy texting one another, tweeting about that new celebrity, watching that awesome cat video on Youtube, posting our new favorite band on our Facebook, and browsing Pinterest for the latest styles to hear what you have to say.
So how do you get our attention?
Show us that you WANT to engage with us
Make the move to social media. Since we are already there, it’s a good place to engage with us. Traditional advertising doesn’t work as effectively with my generation because we don’t engage with it. Showing a willingness to talk with us makes us more trusting of your brand.
Keep in mind that we are very needy…
We have the attention spans of two year olds (on a good day) — so content needs to be concise, relevant and engaging. Promises, sales gimmicks, and jingles will no longer get the sale.
Heed our distrust of corporate America
There is a distrust of big corporations among my generation. Companies can overcome this by supporting a cause that is a concern to us. Cause-based initiatives give companies a human quality, which we appreciate.
Make us laugh
We love that funny clip, and we love sharing it with all our friends. Making a funny video or other content can be a great way to get our attention. It is important to note, however, that there is a very fine line between funny and irrelevant (I told you, we are needy!). read the full story...
Bounce rate is a very common metric to measure engagement on your website. It’s defined as someone who entered your site, saw one page, and then left.
Google Analytics has recently released a new “Adjusted Bounce Rate” tracking feature. Does your site or page need this feature? Let’s find out…
Blogs, sites with widgets, and sites with flash or video embeded are notorious for having high bounce rates. This is simply because the content the user was searching for is all on one page and once they received the satisfaction from the page the user left. This goes into the analytics platform as 100% bounce rate. Such a high bounce rate is very problematic for the website owner because we really don’t know if the user consumed everything they needed to consume in the time they were on the website.
This is where the new Adjusted Bounce Rate tracking provides an answer. By placing a piece of code on your page, you can set a timer once each user reaches your page to see if they spent the minimal time on your website. You decide that ideal minimal time a user should stay on your site in the analytics code.
Here are some suggestions for site element times:
Blog:
Time yourself reading halfway through the blog page and use this time. Why? By the time they read halfway through your blog article, they probably have an idea of what site they are on and have seen your logo.
Video:
Give at least 15 seconds for this timer to make sure users at least start the video on your page. Why? Sometimes videos take a moment to buffer. read the full story...
We did it! We scored ourselves the office manager to end all office managers.
Ali does a little bit of everything and anything: scheduling, account management, traffic control, making sure everyone has what they need to be happy. No small feat. But when you can think on your feet, adapt, and anticipate — thanks to loads of experience with clients and in B2B working with Joffrey Ballet, Bolshoi Ballet Academy, East Bank Club, the Chula Visa Resort — it’s practically second nature. And when you like working with creative types (!) and creative clients (!!), it’s even pretty fun.
A very short interview with Ali:
Name your three favorite movies.
American Psycho, The Lost Boys, Beetlejuice.
Fill in the blank: I’m really good at …
Makeup. Sounds girly, but I can make you look like a pin-up girl, a Lichtenstein, zombie, or the victim of a tiger mauling if you want.
