Category // creative

Move Your Brand! Literally…

It happens all the time. Really, it does. You know, those times when you watch that short flash animation over and over again on a website. Or think about how many of those “how-to” videos you watch in order to use something you just bought, try a new recipe, or…

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party like a copywriter: use one space

The golden rule of modern word processing: Use one space after a sentence. No, really. Unless you’re using a typewriter (which, although awesome, is arguably not terribly modern), there’s no need to insert an extra space after a sentence. At all. It was standard to use two spaces after a…

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Best practices for plain writing

In October, President Obama declared plain writing as law, signing The Plain Writing Act of 2010 into effect. The Act defines plain writing as “writing that is clear, concise, well-organized, and follows other best practices appropriate to the subject or field and intended audience.”

The Great White Bull: Some Notes on the Creative Process

In any business, inspiration can be daunting, infuriating, and elusive. Ernest Hemingway used to say that just getting started was the most difficult part of great writing. Often enough, the challenges of filling a blank page, or “the great white bull,” as he described it, makes creativity indispensable in modern business.

Take ME out to the Ballgame!

Ever wish that you could actually be on Wrigley Field prior to a Chicago Cubs home game? Vote for this month’s Captain Clutch and you could win a chance to present the winning player with the award on the field!