We have some thoughts to share

12
Dec

A Guide to Seamless Analytics Upgrades

By: Kirsten Keefe   Analytics, Digital

In the digital world, and in the Analytics industry specifically, the “right way” of doing something is constantly changing. It seems like as soon as I become comfortable with the newest report that Google has rolled out, a new gadget is added, or they make changes to the appearance of a report. On the tracking side, changes are […]

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04
Nov

A Helpful Social Media Response Infographic

By: Caryn Jendro   Creative, Digital, Social Media, Strategy

A wide variety of activity happens on branded social pages — good, bad and downright ugly. It’s important to remember that response decisions should be made on a case-by-case basis. Use this quick guide to know when and how to respond to both positive and negative postings. Positive posts are a valuable addition to your brand […]

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10
Jul

The Best Digital World Cup Ads  

By: envisionit   Digital, Social Media, Strategy

It’s no surprise that the 2014 World Cup ads have captured the worldwide enthusiasm for soccer. But while many media outlets focus on the extended-length ads, most fail to look into the digital follow-up – social media, microsites, tools, games, etc. – that continue engagement, amplify visibility, and drive viewers to an online experience. This […]

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04
Jun

4 Web Security Terms You Should Know

By: envisionit   Digital

Knowing basic web security is critical for anyone who uses the internet for business or personal reasons. It’s where we connect with friends, buy products, share opinions, and communicate. Yet with every touchpoint, there could be a threat. So here’s a quick refresher on a few of the most common security threats: Injection – This […]

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15
May

Nerding out on CRO at Opticon

By: Robert Carter   Analytics, Digital, Events

Well it’s been two weeks since I returned from Opticon, Optimizely’s first annual user conference. If you don’t know about Optimizely, it happens to be our favorite tool for doing A/B testing on websites because it’s so damn easy to use and they keep improving the product (more on that below). First of all, it […]

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08
May

Why you need to update your out-of-date browser

By: envisionit   Digital

Your browser may not be as up-to-date as it should be. Earlier this month, Microsoft discontinued support for Internet Explorer 6 (IE6). This long overdue switch killed the little-used version nearly 13 years after its first release. Developers everywhere rejoiced and began waiting for IE7 to go the way of the Dodo too. Update For […]

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24
Apr

How to Stay Safe From The Known and Unknown Online

By: envisionit   Digital

In the last year, millions of credit cards and personal information were stolen from Target and an untold number of passwords and usernames were exposed to hackers due to Heartbleed. Keeping your data and website secure has never been more necessary. While it is impossible to guarantee that security risks like these will never happen […]

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27
Mar

SXSW: Gleaning Insights, One Drink at a Time

By: Jason Goldberg   Digital, Events, Our Customers

As the last trace remnants of Tito’s and brisket leave my system, I thought it was about time to reflect on a few memorable insights from a hazy, yet stirring, trip to Austin.  SXSW can at times feel like wading through a dizzying sea of capital seekers, media hustlers, celebrity slingers, and self-appointed digital deities. […]

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28
Feb

Multi-Channel Attribution, Part 1: Third-Party Attribution Partners

Digital marketing, at its core, is rooted on the basis of performance. Even in the case of Branding campaigns, where conversion metrics are not necessarily the foremost concern, advertisers want to know that their dollars were spent wisely; and, more often than not, website analytics are a strong indicator of how well-received a brand initiative […]

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19
Feb

Envisionit’s Favorite Apps for Life, Work, and Everything Else

By: envisionit   Digital, Fun!

We asked EIMers one simple question: What are your favorite apps? The responses were overwhelming. In fact, we learned a little bit about how everyone spends their free time. We travel, eat out, exercise, think, create, share, joke, and even get a little work done. With tens of thousands of available apps to choose from, […]

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