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March 27, 2014

SXSW: Gleaning Insights, One Drink at a Time

Written By: Jason Goldberg @ 5:05 pm

As the last trace remnants of Tito’s and brisket leave my system, I thought it was about time to reflect on a few memorable insights from a hazy, yet stirring, trip to Austin.  SXSW can at times feel like wading through a dizzying sea of capital seekers, media hustlers, celebrity slingers, and self-appointed digital deities. However, amongst the throngs are countless sparks of inspiration manifested through a collective passion for a world barely stretching into its digital infancy.

1.    Memorable party, or a party I can’t remember?

As always, I was intrigued by the various methods used to connect with the SXSW audience. From Braintree-draped pedicabs (shameless client plug) to an Airbnb backyard BBQ hosted by Snoop Dogg, complete with Portland distilled Gin and Juice (more on this later), there were countless opportunities for visibility. The thing is, not all of them actually engaged. Employed more than any other tactic, by far, is sponsorship of a party, of which I attended plenty. Success metrics should be simple: Did I have fun? Do I know who threw it? And, do I know what the heck they do? Frankly, the first should be easy. And the process around the second begins the moment you RSVP. But, what the heck do they do?

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February 28, 2014

Multi-Channel Attribution, Part 1: Third-Party Attribution Partners

Written By: Joe Mathieu @ 3:11 pm

Multi-Channel DistributionDigital marketing, at its core, is rooted on the basis of performance. Even in the case of Branding campaigns, where conversion metrics are not necessarily the foremost concern, advertisers want to know that their dollars were spent wisely; and, more often than not, website analytics are a strong indicator of how well-received a brand initiative was within the target audience.

Whether promoting a brand’s image or focusing on a specific Direct Response goal, the question on every marketer’s mind is, undoubtedly, ‘who gets the credit for performance’? While it’s often posited as a self-serving inquisition, assigning accurate credit to various marketing initiatives, also known as attribution, is very much an important metric for determining the success (or lack thereof) of any campaign.

We need to go further

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February 19, 2014

Envisionit’s Favorite Apps for Life, Work, and Everything Else

Written By: envisionit media @ 4:19 pm
Categories: Digital, Fun!

We asked EIMers one simple question: What are your favorite apps?

The responses were overwhelming. In fact, we learned a little bit about how everyone spends their free time. We travel, eat out, exercise, think, create, share, joke, and even get a little work done.

With tens of thousands of available apps to choose from, it’s always interesting to see which become necessary tools for our lives, which in turn helps us understand how to help others build, market, or improve their own apps.

Here’s how our staff weighed in.

 

Transportation:

uber Winner: Uber – By far the most popular. Nearly everyone mentioned it. Perhaps this has to do with the record breaking cold this winter.

Lyft Runner Up: Lyft – Uber’s black cars beat Lyft’s stranger-driven cars.

 

Health:

fitbit Winner: FitBit – This app communicates with a wristband that collects activity data and reminds you to keep moving.

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February 10, 2014

Google Fonts Save the Internet (Kinda)

Written By: Caryn Jendro @ 8:44 am
Category: Digital

Screen Shot 2014-02-10 at 8.42.54 AMSince the dawn of the interwebs, designers and developers were restricted to using web-safe fonts to ensure that website content loaded properly. Web-safe fonts were declared “safe” because every computer came with them preloaded on the hard drive, which meant websites could reliably load content in those fonts.  Since the fonts used on a website affect a major part of the look and feel, web-safe fonts greatly restricted branding opportunities.

Browsing from one website to the next, you’ll see classics (Read: boring) like Arial, Courier, Times New Roman, Georgia, Verdana, the unfortunate Comic Sans, and a few others that make up the 12 or so web-safe fonts. The only way to deviate from this set was to embed a font into the site’s code. But this was costly option because of licensing fees, extra development and testing. Even after all that, loading issues could cause a website to fall back to the original web-safe fonts.

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January 24, 2014

Our Favorite Tweets of the #Gmail Outage

Written By: Nicole Emerick @ 2:46 pm
Category: Digital

For a period of time today, Twitter became even more popular than usual. Why? Because Gmail was down and helpless people everywhere were suddenly feeling like they had nowhere else to turn and nothing else to do.

As digital marketers, we understand the feeling of withdrawal that occurs when one of our most relied upon technologies is down. We also know that there are lots of brands out there that would do anything to capitalize on a top trending Twitter hashtag. And as a Twitter addict and a social media marketer myself, I get both sides of this story.

Here are a few interesting moments from today’s unofficial #gmail outage Twitter fest:

 #gmail trending on twitter

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Let’s start with the fact that once upon a time, gmail didn’t exist.

 

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October 29, 2013

EIM Book Club: Webs of Influence by Nathalie Nahai

Written By: envisionit media @ 3:45 pm
Category: Digital

webs of influence book coverNo matter what your business, a fierce competitor is always just a few clicks away. A key step in thwarting that abandonment is by building your influence, but the recipe isn’t simple. It takes the right design, copy, product and tone. That’s why we picked Webs of Influence by Nathalie Nahai as our latest Book Club book. It reinforced a lot of what we knew and expanded our understanding of ways to develop a brand’s influence online.

Here are some key takeaways:

Design for your Customer

Influence is not universal. What influences one type of person may not influence another, so the demographics of your customer plays a crucial role in the design, content, and architecture decisions for a brand’s website. Much research has been done on how different types of people – even entire countries – react to the many design elements of a website.

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July 1, 2013

5 Conversion Rate Optimization Tips From Conversion Conference Chicago

Written By: Robert @ 4:00 pm

ConversionConferenceTwo weeks ago, I attended the Conversion Conference in Chicago, a two-day event filled with speakers and workshops centered around website conversion rate optimization (CRO). Reassuringly, a significant number of the techniques utilized at envisionit media today were complemented with a few new fresh concepts.  As it is always critical to stay current in this ever evolving digital landscape, I thought it would be valuable to share 5 tried and true methods for improving conversion rate.

1) Understand Your Customers

Before design begins, you need to truly understand your customer. What do they need, desire and fear? How do they shop? What are they looking for in a solution? This research should guide the development of your user experience and, once the site is live, be used diligently as you hone your CRO.

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March 11, 2013

The Unpredictable Scrollbar

Written By: Hannah Kokjohn @ 7:00 am
Categories: Creative, Digital

every-drop-countsUntil recently, scrolling through a website was a routine action that was so natural that it required little thought. For even the least savvy computer user, thinking about scrolling was as unnecessary as thinking about breathing. Breathe in, breathe out. Scroll up, scroll down.

Enter Apple’s Lion operating system in 2011 and suddenly scrolling is reversed. You’re a fish out of water, flopping around your desktop like you’d never used a mouse before, because Apple decided to mirror it’s desktop scroll to it’s touchscreen scroll.

And now ambitious designers and developers are rocking the boat even harder. Websites don’t always move straight down when you scroll anymore. Sometimes the scrolling moves the site in large chunks. Sometimes scrolling gets you out of the bed and into the shower. Sometimes scrolling moves sites horizontally instead of vertically. Sometimes it does both.

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February 6, 2013

What is Responsive Web Design?

Written By: Cynthia @ 1:57 pm
Categories: Creative, Digital

Technology has its ups and downs, but for the most part, it gets better. Web browsing, which was once only restricted to our desktops, now has the ability to be done on our tablets and smartphones. However, with this breakthrough came complications. Among mobile devices alone, there are numerous variations of size and resolutions. How could a single website accommodate for all of that? Or more importantly, imagine how much time/money is spent on designing and developing for that large of an audience?

I’m sure a lot of us have come across a website on our phone that is simply not “mobile-friendly.” Responsive design eliminates this problem. Simply put, all it takes is a single design to be compatible with multiple devices. Layouts are “fluid” so that when you adjust the size of the window, the layout and design will correspond with your desktop, phone, tablet, game console, etc.

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January 21, 2013

10 Ways to Get Started with Mobile Marketing

Written By: Nicole Emerick @ 11:50 am
Categories: Digital, Strategy

A few weeks ago I sent an email to the agency asking for thoughts on what made digital marketing in 2012.  I wasn’t surprised to get some really thoughtful answers back.

I suppose digital marketing today is all about your perspective, right?  Ask our developers, and they may say 2012 was the year of mobile-responsive design.  Our paid media gals immediately brought up remarketing.  As the social media person on the team, my first thoughts were Pinterest, social analytics and content marketing.

Our Senior Analyst, Vlad, brought up something that touches every part of our agency, though: mobile. Regardless of what business you’re in or what type of marketing campaign you’re running, its official: you can no longer ignore the power of mobile.  Mobile devices have changed the way people interact, do business and make purchasing decisions.

PhoneAddicts

Think about your life for a minute…

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