We have some thoughts to share

21
Jul

envisionit Derby Days

By: envisionit   Events, Fun!

For three years running, the envisionit crew has picked a nice summer Friday to clock out at noon and head to Arlington Park for an afternoon of horse racing, sun, fun, bets, and the occasional jackpot. This year there were hats:   More hats:   And even some horses (far background behind Danica, Kiara, and Kirsten): […]

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15
Jul

Meet Eric, our new Agency Lead for Social Media

By: envisionit   Announcements

Gone are the days of campaigns simply buying ad space and projecting their message. Engagement is necessary for success. For this, we now have Eric. He is a highly experienced social media expert who comes most recently from Social@Ogilvy where he did extensive work for CDW and Jim Bean. His interest in the stories of […]

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10
Jul

The Best Digital World Cup Ads  

By: envisionit   Digital, Social Media, Strategy

It’s no surprise that the 2014 World Cup ads have captured the worldwide enthusiasm for soccer. But while many media outlets focus on the extended-length ads, most fail to look into the digital follow-up – social media, microsites, tools, games, etc. – that continue engagement, amplify visibility, and drive viewers to an online experience. This […]

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01
Jul

Congrats to Megan Porter and Mike Phillips!

By: envisionit   Announcements

  At a growing company with growing services, growing minds, and growing talents, there are bound to be a few growing careers. Today we’re happy to congratulate Megan Porter and Mike Phillips for their promotions to Director of Marketing and Associate Creative Director, respectively. Megan joined us last July as our Agency Lead for Organic […]

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25
Jun

At eMetrics 2014, simplicity and value drive the data conversation

By: Kirsten Keefe   Analytics, Events

Within half an hour of walking in the door of the eMetrics conference in Chicago, I was already struck by the variety of analysts present, and the breadth and depth of the industry that they represented. I was, surprisingly, one of the only agency analysts, and met people ranging from in-house marketing analysts to data […]

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17
Jun

So Brand. Much Internet. (Or, how to use memes to promote your brand)

By: Patrick McCarthy   Fun!, Social Media

  Whether you find them scrolling through Tumblr, BuzzFeed, or any of the countless content sites on the internet, memes have become staples of the internet. But what are memes exactly? Merriam-Webster: Meme – noun: An idea, behavior, style, or usage that spreads from person to person within a culture. Urban Dictionary: Meme – noun: […]

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13
Jun

The Differences in advertising on Facebook, Twitter, Tumblr, and LinkedIn

By: Patrick McCarthy   Social Media

Advertising that works on one social network may not work on another. To ensure your campaign works well, you need to know the technical and creative nuances of each social network. So here’s a quick guide to the four major players: Facebook – So many results, so little time. Types of ads – Facebook wins […]

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11
Jun

Meet Cathy, our new Senior Program Manager

By: envisionit   Announcements

Think of an agency as a machine with many interlocking parts, each doing their share to produce fully-formed campaigns. In this metaphor, a senior program manager would be the engineer, mechanic, and operator. Without their broad knowledge and experience, the gears would grind to a halt, which is exactly why Cathy Lewis was perfect for […]

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06
Jun

‘Tis the season for out-of-office emails

By: Patrick McCarthy   Fun!

Summer always brings a swath of long weekends and lazy weeks of vacation. So that means you’ll also see a lot of out-of-office emails. While these may provide useful information, they can get a bit dry. And your vacation is a time for freethinking, reorienting, and rejuvenating. So spread the mood with a little lighthearted […]

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04
Jun

4 Web Security Terms You Should Know

By: envisionit   Digital

Knowing basic web security is critical for anyone who uses the internet for business or personal reasons. It’s where we connect with friends, buy products, share opinions, and communicate. Yet with every touchpoint, there could be a threat. So here’s a quick refresher on a few of the most common security threats: Injection – This […]

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