Because you aren’t famous until that guy flubs your name. Like, royally.
Use our John Travolta Name Generator to find out now!
Because you aren’t famous until that guy flubs your name. Like, royally.
Digital marketing, at its core, is rooted on the basis of performance. Even in the case of Branding campaigns, where conversion metrics are not necessarily the foremost concern, advertisers want to know that their dollars were spent wisely; and, more often than not, website analytics are a strong indicator of how well-received a brand initiative was within the target audience.
Whether promoting a brand’s image or focusing on a specific Direct Response goal, the question on every marketer’s mind is, undoubtedly, ‘who gets the credit for performance’? While it’s often posited as a self-serving inquisition, assigning accurate credit to various marketing initiatives, also known as attribution, is very much an important metric for determining the success (or lack thereof) of any campaign.
We need to go further
Roses are red, violets are blue,
We had a pretty sweet Valentine’s Day,
And we hope you did too!
Lately we’ve been feeling the love around the office more so than ever, thanks to last week’s Valentine’s Day. We held a heart-themed potluck in the office to kick off the festivities, which was filled with tasty homemade sweet and savory treats. Then our employees took full advantage of the romantic weekend – flowers, chocolate, heart shaped food, delicious dinners, tropical vacations, weddings, puppy love, and family time with the kids. Here’s a glimpse at how we spent our Valentine’s Day weekends.
Lots of love is in the air! We hope you enjoyed your Valentine’s Day as much as we did!
We asked EIMers one simple question: What are your favorite apps?
The responses were overwhelming. In fact, we learned a little bit about how everyone spends their free time. We travel, eat out, exercise, think, create, share, joke, and even get a little work done.
With tens of thousands of available apps to choose from, it’s always interesting to see which become necessary tools for our lives, which in turn helps us understand how to help others build, market, or improve their own apps.
Here’s how our staff weighed in.
Winner: Uber – By far the most popular. Nearly everyone mentioned it. Perhaps this has to do with the record breaking cold this winter.
Runner Up: Lyft – Uber’s black cars beat Lyft’s stranger-driven cars.
Winner: FitBit – This app communicates with a wristband that collects activity data and reminds you to keep moving.
Imagine that you get hired at one of the world’s top consulting firms. Your first assignment is to attend a week of training at a specialty facility with 95 acres of lush land, a world class chef preparing your meals, a wellness center, and plenty of opportunities to bond with your new coworkers during fun team building activities.
Meet Q Center: the Midwest’s largest corporate event and training center where companies large and small train, educate, and build their teams.
Now meet Q Center’s marketing challenges: increasing brand awareness, cementing their position as an industry thought leader, and driving more traffic to their site. Given their long sales cycle, solving these three challenges would strategically move them closer to the ultimate goal – increasing bookings.
Since the dawn of the interwebs, designers and developers were restricted to using web-safe fonts to ensure that website content loaded properly. Web-safe fonts were declared “safe” because every computer came with them preloaded on the hard drive, which meant websites could reliably load content in those fonts. Since the fonts used on a website affect a major part of the look and feel, web-safe fonts greatly restricted branding opportunities.
Browsing from one website to the next, you’ll see classics (Read: boring) like Arial, Courier, Times New Roman, Georgia, Verdana, the unfortunate Comic Sans, and a few others that make up the 12 or so web-safe fonts. The only way to deviate from this set was to embed a font into the site’s code. But this was costly option because of licensing fees, extra development and testing. Even after all that, loading issues could cause a website to fall back to the original web-safe fonts.
In the past year, our agency has grown in size, structure, and project scope. Matt Elliott played a huge part in these successes, which is why we’re proud to announce his promotion to the Director of Account Services!
Matt joined Envisionit a little over a year ago and immediately started making a difference. Previously, he had worked at other digital agencies like R/GA, Arc Worldwide, and Manifest Digital. That past experience helped him immediately contribute to the year’s growth. He played a major role in identifying opportunities for our clients and rallying our internal teams around objectives. As a result, Matt helped cultivate some key new client relationships that helped broaden the agency’s experience.
So congratulations Matt! We look forward to working with you and embracing your ideas for years to come.
It’s been a tough winter in Chicago. From -30 degree wind chills to a series of continual snowstorms, our minds have been fantasizing about disappearing from the Polar Vortex for a bit. So we did just that.
Last week, our totally rad Operations & HR Specialist, Ali, took us on a trip to Hot Chocolate Land and it was amazing.
With a little help from Pinterest, Ali setup a Martha Stewart-approved hot cocoa bar in our Ideation Lounge for all to enjoy. Our hot cocoa getaway included salted caramel and red velvet-flavored cocoa mixes along with a few that I didn’t even know existed (how did I miss the memo on Mexican chocolate?!). She also included an array of toppings that made the deal even sweeter– sprinkles, gourmet marshmallows, peanut butter chips, coconut flakes and Andes mints, to name a few.
We employ many specialists: creative, branding, media, marketing, development – the list goes on. But when we have a project to do, we need someone who keeps all those specialists working together perfectly. A specialist for specialists, if you will.
With this in mind, we immediately warmed to Danica Wasser. She comes to us most recently from Magnani Continuum Marketing. While there, she worked with major brands including Marriott, Siemens, CNA Insurance, and Molina Healthcare.
But the highlight of her career came when she got the chance to work on a 2-fold project for P&G. Working as the project manager of a nimble three-person team, she helped develop and analyze market research about how a certain P&G brand utilized the internet. Using that data, the team developed a brand strategy, which they presented on a conference call to regional marketing heads across the country.
Around January 8th of this year, Yahoo switched over to secure search for every user. While this is great for internet users who worry that their search queries could be seen by everyone, the impact on website analytics has many in the industry scratching their heads about Yahoo’s decision.
As it turns out, Yahoo making the switch to SSL (https://) also took with it any referring data that traces the source of a visit back to the search engine. Instead of seeing Yahoo as the referring source, and keywords showing up as [not provided] (as they do in Google), web analysts will now see Yahoo search traffic reporting as “Direct Traffic”. Without the referrer being passed, Yahoo’s brand name will be entirely absent from any SEO reports from here on out.