We have some thoughts to share

17
Jun

So Brand. Much Internet. (Or, how to use memes to promote your brand)

By: Patrick McCarthy   Fun!, Social Media

  Whether you find them scrolling through Tumblr, BuzzFeed, or any of the countless content sites on the internet, memes have become staples of the internet. But what are memes exactly? Merriam-Webster: Meme – noun: An idea, behavior, style, or usage that spreads from person to person within a culture. Urban Dictionary: Meme – noun: […]

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13
Jun

The Differences in advertising on Facebook, Twitter, Tumblr, and LinkedIn

By: Patrick McCarthy   Social Media

Advertising that works on one social network may not work on another. To ensure your campaign works well, you need to know the technical and creative nuances of each social network. So here’s a quick guide to the four major players: Facebook – So many results, so little time. Types of ads – Facebook wins […]

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11
Jun

Meet Cathy, our new Senior Program Manager

By: envisionit media   Announcements

Think of an agency as a machine with many interlocking parts, each doing their share to produce fully-formed campaigns. In this metaphor, a senior program manager would be the engineer, mechanic, and operator. Without their broad knowledge and experience, the gears would grind to a halt, which is exactly why Cathy Lewis was perfect for […]

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06
Jun

‘Tis the season for out-of-office emails

By: Patrick McCarthy   Fun!

Summer always brings a swath of long weekends and lazy weeks of vacation. So that means you’ll also see a lot of out-of-office emails. While these may provide useful information, they can get a bit dry. And your vacation is a time for freethinking, reorienting, and rejuvenating. So spread the mood with a little lighthearted […]

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04
Jun

4 Web Security Terms You Should Know

By: envisionit media   Digital

Knowing basic web security is critical for anyone who uses the internet for business or personal reasons. It’s where we connect with friends, buy products, share opinions, and communicate. Yet with every touchpoint, there could be a threat. So here’s a quick refresher on a few of the most common security threats: Injection – This […]

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30
May

eBook: Understanding the Path to Conversions – How to use Multi-Channel Attribution to get more clicks

By: envisionit media   Analytics

Metrics and measurement are two of digital marketing’s greatest strengths, giving insights into an astounding number of customer touch-points and interactions on the road to a conversion. This makes analyzing the right data in the right way paramount to your success.

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23
May

Envisionit takes home 5 Hermes Creative Awards

By: envisionit media   Announcements, Our Customers

We received some great news here at Envisionit this week and are thrilled to announce that we have been awarded five Hermes Creative Awards! Our video work for DRIFIRE received the Platinum Award, the highest honor among the Hermes Creative Awards.   Additionally, our video work for Avegant, DRIRELEASE, and Q Center all received the […]

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20
May

Meet Amber, our newest Associate Creative Director

By: envisionit media   Announcements, Creative

Working in our creative department requires a certain combination of skills: humor, determination, curiosity, teamwork, and a deep love for ideas. We found all of these in spades when we met Amber Davis. As a writer from an early age, she fostered an interest in news and media – even editing her high school paper. […]

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15
May

Nerding out on CRO at Opticon

By: Robert Carter   Analytics, Digital, Events

Well it’s been two weeks since I returned from Opticon, Optimizely’s first annual user conference. If you don’t know about Optimizely, it happens to be our favorite tool for doing A/B testing on websites because it’s so damn easy to use and they keep improving the product (more on that below). First of all, it […]

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13
May

Love – Hope – Comfort – Care – is in the House

By: Sarah Haderer   Events, Fun!

This past Sunday was Mother’s Day, and while that meant brunching and lunching for some, the families staying at Ronald McDonald House near Lurie Children’s Hospital had some heavier things to deal with. A few of our EIMers joined with family and friends to bring sunshine to the table (along with a 3-course meal) to […]

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