We have some thoughts to share

01
Aug

Our Lollapalooza Playlist

By: Patrick McCarthy   Fun!

Every year, just as summer reaches its peak intensity, Chicago erupts in Lollapalooza excitement. And since our office is filled with a lot of music lovers, quite a few of us set up OOO emails before leaving last night. So we put together a Spotify playlist full of great music from Lollapalooza artists to help you […]

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30
Jul

Meet Kiara, Our New Digital Media Planner

By: envisionit   Announcements

So you want an ad campaign, eh? Who’s the target? Where do they hang out? What type of marketing is most effective with them? That’s exactly what Kiara figures out. And when the creative is in the can, she brings it to the world via a flurry of ultra-targeted digital ads. Kiara joins us most […]

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25
Jul

Book Review: The Power of Habit

By: Beth Peluse   Fun!

Identifying and acknowledging habits can be a powerful tool in creating a more efficient and happier work environment. The smallest changes can have enormous impacts. Our company book club recently read, The Power of Habit by Charles Duhigg. It’s filled with many interesting and relatable examples of how habits shape our lives, which got us […]

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21
Jul

envisionit Derby Days

By: envisionit   Events, Fun!

For three years running, the envisionit crew has picked a nice summer Friday to clock out at noon and head to Arlington Park for an afternoon of horse racing, sun, fun, bets, and the occasional jackpot. This year there were hats:   More hats:   And even some horses (far background behind Danica, Kiara, and Kirsten): […]

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15
Jul

Meet Eric, our new Agency Lead for Social Media

By: envisionit   Announcements

Gone are the days of campaigns simply buying ad space and projecting their message. Engagement is necessary for success. For this, we now have Eric. He is a highly experienced social media expert who comes most recently from Social@Ogilvy where he did extensive work for CDW and Jim Bean. His interest in the stories of […]

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10
Jul

The Best Digital World Cup Ads  

By: envisionit   Digital, Social Media, Strategy

It’s no surprise that the 2014 World Cup ads have captured the worldwide enthusiasm for soccer. But while many media outlets focus on the extended-length ads, most fail to look into the digital follow-up – social media, microsites, tools, games, etc. – that continue engagement, amplify visibility, and drive viewers to an online experience. This […]

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01
Jul

Congrats to Megan Porter and Mike Phillips!

By: envisionit   Announcements

  At a growing company with growing services, growing minds, and growing talents, there are bound to be a few growing careers. Today we’re happy to congratulate Megan Porter and Mike Phillips for their promotions to Director of Marketing and Associate Creative Director, respectively. Megan joined us last July as our Agency Lead for Organic […]

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25
Jun

At eMetrics 2014, simplicity and value drive the data conversation

By: Kirsten Keefe   Analytics, Events

Within half an hour of walking in the door of the eMetrics conference in Chicago, I was already struck by the variety of analysts present, and the breadth and depth of the industry that they represented. I was, surprisingly, one of the only agency analysts, and met people ranging from in-house marketing analysts to data […]

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17
Jun

So Brand. Much Internet. (Or, how to use memes to promote your brand)

By: Patrick McCarthy   Fun!, Social Media

  Whether you find them scrolling through Tumblr, BuzzFeed, or any of the countless content sites on the internet, memes have become staples of the internet. But what are memes exactly? Merriam-Webster: Meme – noun: An idea, behavior, style, or usage that spreads from person to person within a culture. Urban Dictionary: Meme – noun: […]

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13
Jun

The Differences in advertising on Facebook, Twitter, Tumblr, and LinkedIn

By: Patrick McCarthy   Social Media

Advertising that works on one social network may not work on another. To ensure your campaign works well, you need to know the technical and creative nuances of each social network. So here’s a quick guide to the four major players: Facebook – So many results, so little time. Types of ads – Facebook wins […]

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