We have some thoughts to share

21
Apr

How Conversion Rate Optimization (CRO) Helps Us All

By: envisionit media   Analytics

Robert Carter, our Agency Lead for CRO, showed us a great blog post that Optimizely wrote about CRO. It was aimed at agencies, but there were a few nuggets of wisdom that will help any business with an online presence. Here are the TL;DR (too long; didn’t read) takeaways:

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18
Apr

Celebrating City Year Chicago at the Ripples of Hope Gala

By: Jason Goldberg   Our Customers

Last week Todd and I were proud to join our friends with Sterling Partners in celebrating the success of City Year Chicago, during their 15th annual Ripples of Hope Dinner. With a showing of support from both the private and public sectors the evening was not only a look back at the successes of the […]

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16
Apr

Meet Marques: Project Manager, Civics Nerd, M&M King

By: envisionit media   Announcements

We decided to sit down with Marques Anderson shortly after his tenure at Envisionit began. We had one important question: “What’s your first impression of envisionit?” Marques was immediately struck by the culture and said that it was embodied in our tagline, “Enjoy Your Agency.” He felt this is not only a promise to our […]

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10
Apr

Are Paid Search Keywords Going the (Not Provided) Route?

By: Joe Mathieu   Paid Search

Back in 2012, when Google switched to secure search for logged-in users on Google.com, the SEO landscape was changed forever. Instead of receiving a laundry list of exact keyword searches that resulted in visits to a website, SEOs began seeing an ever-increasing number of (not provided) search referral visits in their analytics platforms. Paid search […]

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08
Apr

Why CRO is an Agency Hero

By: envisionit media   Analytics

Conversion Rate Optimization, bricks and mortar edition You see an ad for a product on sale. You go into the store. You pick up the product and find the checkout counter. For some reason, you think twice, and don’t make the purchase. That would be a Conversion Rate of zero. Naturally, the store manager would […]

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28
Mar

Meet Jim, our newest Account Manager

By: envisionit media   Strategy

On his first day at EIM, Jim Haluczak noticed that only about half of his new colleagues were at their desks at any given time. “It was my a-ha moment,” Jim relates. “This is a very collaborative place: Let’s get together and chat.” Jim has landed as Account Manager with EIM after working in a […]

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27
Mar

SXSW: Gleaning Insights, One Drink at a Time

By: Jason Goldberg   Digital, Events, Our Customers

As the last trace remnants of Tito’s and brisket leave my system, I thought it was about time to reflect on a few memorable insights from a hazy, yet stirring, trip to Austin.  SXSW can at times feel like wading through a dizzying sea of capital seekers, media hustlers, celebrity slingers, and self-appointed digital deities. […]

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25
Mar

The Perks of Being a Blogger

By: Nicole Emerick   Social Media

In 2008, I started a blog. Blogging changed my life, and my career, forever. Little did I know being a blogger would come with SO many perks.

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11
Mar

Everything is Better With Wine: Envisionit’s Wine Cellar Builder Event

By: Aly Saltzman   Fun!

A wise woman once said, “Everything is better with wine.” Ok, let’s be honest: that wise woman was me. But I know there are plenty of other wise ones out there with the same idea. Thankfully, I happen to work with some of them.  Here at Envisionit we work hard to meet the goals and […]

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07
Mar

Connecting the Dots to a Great Idea

By: Nicole Emerick   Creative

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” - Steve Jobs A few […]

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