We have some thoughts to share

15
May

Nerding out on CRO at Opticon

By: Robert Carter   Analytics, Digital, Events

Well it’s been two weeks since I returned from Opticon, Optimizely’s first annual user conference. If you don’t know about Optimizely, it happens to be our favorite tool for doing A/B testing on websites because it’s so damn easy to use and they keep improving the product (more on that below). First of all, it […]

Read More
13
May

Love – Hope – Comfort – Care – is in the House

By: Sarah Haderer   Events, Fun!

This past Sunday was Mother’s Day, and while that meant brunching and lunching for some, the families staying at Ronald McDonald House near Lurie Children’s Hospital had some heavier things to deal with. A few of our EIMers joined with family and friends to bring sunshine to the table (along with a 3-course meal) to […]

Read More
08
May

Why you need to update your out-of-date browser

By: envisionit media   Digital

Your browser may not be as up-to-date as it should be. Earlier this month, Microsoft discontinued support for Internet Explorer 6 (IE6). This long overdue switch killed the little-used version nearly 13 years after its first release. Developers everywhere rejoiced and began waiting for IE7 to go the way of the Dodo too. Update For […]

Read More
05
May

Winning the Selfie Strategy

By: Caryn Jendro   Social Media, Strategy

Is the selfie strategy right for your brand? Before jumping on the bandwagon ask yourself a very important question: Can a selfie campaign integrate naturally with your brand?

Read More
24
Apr

How to Stay Safe From The Known and Unknown Online

By: envisionit media   Digital

In the last year, millions of credit cards and personal information were stolen from Target and an untold number of passwords and usernames were exposed to hackers due to Heartbleed. Keeping your data and website secure has never been more necessary. While it is impossible to guarantee that security risks like these will never happen […]

Read More
21
Apr

How Conversion Rate Optimization (CRO) Helps Us All

By: envisionit media   Analytics

Robert Carter, our Agency Lead for CRO, showed us a great blog post that Optimizely wrote about CRO. It was aimed at agencies, but there were a few nuggets of wisdom that will help any business with an online presence. Here are the TL;DR (too long; didn’t read) takeaways:

Read More
18
Apr

Celebrating City Year Chicago at the Ripples of Hope Gala

By: Jason Goldberg   Our Customers

Last week Todd and I were proud to join our friends with Sterling Partners in celebrating the success of City Year Chicago, during their 15th annual Ripples of Hope Dinner. With a showing of support from both the private and public sectors the evening was not only a look back at the successes of the […]

Read More
16
Apr

Meet Marques: Project Manager, Civics Nerd, M&M King

By: envisionit media   Announcements

We decided to sit down with Marques Anderson shortly after his tenure at Envisionit began. We had one important question: “What’s your first impression of envisionit?” Marques was immediately struck by the culture and said that it was embodied in our tagline, “Enjoy Your Agency.” He felt this is not only a promise to our […]

Read More
10
Apr

Are Paid Search Keywords Going the (Not Provided) Route?

By: Joe Mathieu   Paid Search

Back in 2012, when Google switched to secure search for logged-in users on Google.com, the SEO landscape was changed forever. Instead of receiving a laundry list of exact keyword searches that resulted in visits to a website, SEOs began seeing an ever-increasing number of (not provided) search referral visits in their analytics platforms. Paid search […]

Read More
08
Apr

Why CRO is an Agency Hero

By: envisionit media   Analytics

Conversion Rate Optimization, bricks and mortar edition You see an ad for a product on sale. You go into the store. You pick up the product and find the checkout counter. For some reason, you think twice, and don’t make the purchase. That would be a Conversion Rate of zero. Naturally, the store manager would […]

Read More

News Article Archives

Follow Us