We have some thoughts to share

January 28, 2014

Yahoo Switches to Secure Search: The Impact to Analytics

Written By: Joe Mathieu @ 3:55 pm
Category: Strategy

YahooIf you check into your site analytics on a regular basis, you may soon notice a 100% drop-off in traffic from Yahoo organic listings. Don’t be alarmed—you’re not alone.

Around January 8th of this year, Yahoo switched over to secure search for every user. While this is great for internet users who worry that their search queries could be seen by everyone, the impact on website analytics has many in the industry scratching their heads about Yahoo’s decision.

As it turns out, Yahoo making the switch to SSL (https://) also took with it any referring data that traces the source of a visit back to the search engine. Instead of seeing Yahoo as the referring source, and keywords showing up as [not provided] (as they do in Google), web analysts will now see Yahoo search traffic reporting as “Direct Traffic”. Without the referrer being passed, Yahoo’s brand name will be entirely absent from any SEO reports from here on out.

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January 27, 2014

Shout Out to the Avegant Glyph!

Written By: Aly Saltzman @ 5:32 pm
Category: Our Customers

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A few weeks ago, we introduced you to the Avegant Glyph, which debuted this year at CES in Las Vegas. Avegant launched a Kickstarter campaign for the Glyph last Wednesday in hopes of raising $250,000. Not only did they reach their goal of $250,000 in under 4 hours, but they also set a Kickstarter record for the fastest campaign to raise $250,000!

By the end of the first full day, Avegant had secured over $500,000 in backer funding – double their initial goal – with 28 days remaining in the campaign. At the time of this post, they’re still gaining support – topping $745,000! Quite impressive indeed!

Congrats to Avegant on all the Glyph’s success!

January 24, 2014

Our Favorite Tweets of the #Gmail Outage

Written By: Nicole Emerick @ 2:46 pm
Category: Digital

For a period of time today, Twitter became even more popular than usual. Why? Because Gmail was down and helpless people everywhere were suddenly feeling like they had nowhere else to turn and nothing else to do.

As digital marketers, we understand the feeling of withdrawal that occurs when one of our most relied upon technologies is down. We also know that there are lots of brands out there that would do anything to capitalize on a top trending Twitter hashtag. And as a Twitter addict and a social media marketer myself, I get both sides of this story.

Here are a few interesting moments from today’s unofficial #gmail outage Twitter fest:

 #gmail trending on twitter

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Let’s start with the fact that once upon a time, gmail didn’t exist.


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January 22, 2014

Creating Shareable Content- A Case Study

Written By: Nicole Emerick @ 7:12 am
Category: Strategy

As a digital agency, our work often centers around growing the bond between our clients and their online communities. For some, this may trigger a kneejerk social media or advertising blitz, but we like to think of a brand’s role in their community as more of a publisher than a broadcaster. And like traditional publishers, brands need to take the time to produce original and impactful content.

Q Center, a client of ours, is one such brand. They operate an extensive meeting center that provides everything needed for offsite meetings and training – space, rooms, tech, business services and more. They asked us to increase community engagement on their blog and social media.

We found that Q Center was bursting with experience but had trouble sharing it with their community. Instead of arbitrarily funneling their expertise onto their blog, we used our two-step process for brand publishing to find what content would have the most impact:

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January 20, 2014

Utilizing Engagement Ads Across the Google Display Network

Written By: Joe Mathieu @ 9:56 am
Category: Strategy

Recently, Google rolled out a new ad format on the Display Network named Engagement Ads. While numerous video networks have been testing forms of Cost Per Engagement in the digital advertising space for years, this is a progressive move for a display network, especially one with the sheer volume that Google possesses.


Defining Engagement

When thinking about online engagement, metrics from video advertising come to mind: how many people mute, share, skip, or replay an advertiser’s ad. Engagement Ads on the Google Display Network work in a similar fashion. Once a user hovers over an ad for at least 2 seconds, the Rich Media-based ad expands, allowing for interaction in a variety of ways. Advertisers may include a video, a game, or even a small form to fill out for additional information. Whatever the case, the advertiser pays only when a user interacts with an ad.

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January 10, 2014

Welcome to the Future of Media Consumption

Written By: Aly Saltzman @ 4:30 pm
Category: Our Customers

Have you ever wished that you could get the same experience of seeing a movie in the theater while traveling on a long flight? You just don’t get that same feeling of excitement and energy without the big screen and surround sound that a movie theater provides. Well, wish no more because there is a new player in town that is changing the way we consume media.

The Avegant Glyph™ is a personal theater device that goes where you go, allowing you to watch whatever you want in 2D and 3D, while providing a theater quality entertainment experience. Movies, TV, gaming, music, and more – Avegant Glyph is designed to work with all your devices to let you experience your favorite media like never before.

Avegant Glyph


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January 7, 2014

Meet Joe, our new SEM Manager

Written By: envisionit media @ 11:32 am
Category: Announcements

How do you capture the attention of people that are now averaging over 5 hours online per day? It isn’t easy. Joe

The job takes creativity, tenacity and an equal helping of instinct and scientific testing. That’s why we hired Joe Mathieu as our new SEM Manager. Having worked at Omnicom, OMD and AOL, he knows search engine marketing from every angle. But what really impressed us was his work with H&R Block.

Like their competitors, H&R Block does a huge portion of their business between January 1st and April 15th. The market is especially competitive during this period. Prices and services are essentially the same across the industry, and everyone is paying big bucks to show up on the prime keyword searches. To stand out, Joe and his team had to get smarter.

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December 26, 2013

Meet Megan, our new Agency Lead for Organic Search

Written By: envisionit media @ 8:10 am
Category: Announcements

MeganPorter In 2012, Google saw 5.13 billion searches per day. That’s 1.8 trillion per year! So what are these people searching for? And why? And when? And how?

Those questions drive the work of Megan Porter, our Agency Lead for Organic Search.  Her work involves more than just SEO. By understanding the full media landscape, she finds ways for brands to be seen by and engage with their target audience.

Megan comes to us from GroupM/Mindshare where she worked on campaigns for Kimberly-Clark brands, BP, and global retailers.  Before that, she helped Vivid Seats become the largest, independently owned and operated ticket marketplace. Whether growing startups or helping established brands excel online, Megan enjoys delving deep into the data to find unrealized opportunities for her clients.

We needed a master of all trades and finding Megan was well worth the pursuit.

A very short interview with Megan:

What was your first concert?

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December 19, 2013

Brand Publishing Beats Social Media Marketing

Written By: Nicole Emerick @ 3:49 pm
Category: Social Media

Think about what draws you into the content you consume.  Whether it’s your favorite TV show, a video of your friend’s baby, or an interesting article, you your-brand
click because you can relate.

Despite loving my job as a social media strategist, I kicked off a big presentation last week by telling a client that they should remove the term “social media marketing” from their vocabulary. It’s simply not a good mindset for brands that truly want to connect with customers online. People use the internet to solve problems, answer questions, or get entertained – not to be marketed to.

Brand publishing, not social media marketing

People can spot marketing a mile away. To avoid getting tuned out, brands need to think of themselves as publishers earning their community’s interest. Organizations that create inspiring and entertaining content can get elevated to the same plane as traditional publishers.

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December 11, 2013

EIM Chili Cook-Off

Written By: Nicole Emerick @ 8:02 am
Category: Fun!

If there’s one thing the EIM team has in common, it’s our love for a great home-cooked meal.  Pair that with great company and a competition, and you’ve got the EIM Chili Cook-Off!


Meet our brave and talented chili chefs!


Beth: Jalapeno Popper Chicken Chili



Mickey: Pork Shoulder Beer Chili



Marissa: White Chicken Chili



Don: Spicy Pumpkin Rib Eye Chili

I can personally attest to the sheer wonderfulness of each creation.  Therefore, being a judge was not easy! Judges carefully ranked each cup of chili on five criteria: aroma, texture, eye appeal, taste and after-taste.




Once the judging was complete, we devoured the delicious delights with ease, enjoying the unique flavors and trying to figure out how we could re-create each masterpiece in our own kitchens. Then we anxiously awaited the announcement of the winning chili!

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