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October 20, 2010

Take a byte out of it: Restaurants embrace technology

Written By Deborah @ 8:39 am
Interactive,Strategy
Tags: , ,

Does your restaurant embrace the latest and greatest in technology? Your restaurant has a Facebook page, big deal. You have a Twitter stream where you tweet the latest addition to the menu, so what. Oh, and you offer customers deals on Foursquare, how innovative. Your restaurant is hopelessly 2009 if the wine list isn’t on an iPad. Observe:

Bone’s Restaurant
The Atlanta steakhouse, featured in The New York Times in September, decided their wine list was best served on the iPad, simplifying searches for some 1,350 bottles. The move increased wine sales by almost 11 percent, the owners say.

aria restaurant
aria’s iPad app was actually developed right here by envisionit in Chicago, putting the menu right at the diner’s fingertips. The app gives additional information about aria’s wines, dish preparation, and definitions—because sometimes it’s difficult to tell what that potentially delicious French-sounding ingredient might actually be. Diners can then make their friends jealous by posting favorite menu items to Facebook, Twitter, or share them by email.

4Food
Naturally, New York City must have the most tech-based and healthy-resembling, tasty-sounding burger place in the history of ever. Go online, choose your burger facets (bun, choice of eight different patties, a “slice,” cheese, condiments, add-ons), give it a name, tell the world. If someone orders the YouBurger, you get $0.25 credit. Ordering online requires creating an online account, which is a nice extra step of hassle, but, apparently, there are iPads to order in-house and lots and lots of technologically advanced power outlets.

Chipotle
Making ordering a burrito simple with an iPhone app (online ordering also requires signing up for an account).

June 25, 2010

Fairmont Chicago, Redefines Fine Dining with iPad App at Aria Restaurant

Written By envisionit media @ 10:00 am
Interactive,Strategy
Tags: , , ,

ipad application hotel

envisionit media teams up with Fairmont Hotel in Chicago to develop a “new dining experience”. The iPad application will give diners a behind the-scenes look at the more unusual and unexpected items on the aria menu. Diners can tap on specific ingredient names for definitions, descriptions, and notes about preparation. The wine list, organized by region, will suggest menu pairings for each vintage, as well as background information about each winery. The application also incorporates elements of social media, allowing diners to share their favorite items with people they know via email, their Twitter feeds, or Facebook walls.

-click here for the press release-