We are extremely excited to announce that our work for the Carol’s Cookies website was nationally recognized by OMMA Magazine! Today we were named as one of 3 finalists in the Retail category for Website Excellence for the Carol’s Cookies site. OMMA is a MediaPost Magazine in the media and digital industries and the awards recognize outstanding achievement in website excellence, integrated online campaigns, and online advertising creativity.
Why did OMMA think Carol’s was a winner? Well, Carol’s Cookies has an impressive, memorable product (the most delicious 1/2 lb. homemade, all-natural cookies ever!!) But their cute website and online store wasn’t driving quite the number of online purchasers that such a product should. So, we worked with the Highland Park-based cookie company to research the behavior of Carol’s online audience and took measures to refresh and rejuvenate their ecommerce site.
First discovery: the CarolsCookies.com visitors navigate in droves to the sections of the website about Carol and her background, and about the cookies themselves and the flavors available. Since they like to learn about the brand, engage with it, perhaps even celebrate it, eim put Carol right on the home page, along with user- and seo-friendly copy about Carol’s story.
Some other vital-to-the-business messages that were never previous featured on the home page of the site include: Ordering Cookies online! Yes, the store section always existed, but semantics tended to avert people—changing the store name from “Carol’s Gifts” to “Order Cookies” now tells the user exactly what to do. It also reminds the user that it’s okay to order cookies for oneself, not just as a gift. Corporate Gifts! The focus on gifts was always weighted a bit much on small-scale special occasion gifts, when corporate thank you or referral gifts drive much more effective sales.
Finally—yes, these cookies are each about a half-pound. But this is a fact that was sadly buried on the old website. So eim brought an actual-sized Carol’s cookie to the front of a home page move that ultimately drives users to the online store.
OMMA winners are announced on September 27, we’re keeping our fingers crossed – we’re up against UPS and Pedigree, but we think we have a pretty good chance 
Please vote for us at: http://www.mediapost.com/events/?/showID/OMMAAwards.10.NYC/fa/e.awardVoting/itemID/1416/voting.html
Every so often, an agency receives notable recognition for their hard work. It could be a glowing email from a happy client, a creative award or a new business win. But this time, recognition came in the form of Inc. Magazine knocking at our door.
