Another Super Bowl is in the books. In the end, it was a tale of two catches – the hero catch belongs to Mario Manningham of the Giants, and the goat was Wes Welker of the Patriots, for his missed catch. Both changed the game dramatically. We extend congratulations to Eli Manning, while Tom Brady will have to settle for a beautiful shoulder to cry on.
As marketers, the Super Bowl is much more than a game, but it’s still a fierce competition with millions of dollars (and probably some jobs) at stake. Let’s take a look together at Commercial Bowl 2012.
First, we surveyed the envisionit team to find what we thought was the best overall commercial of 2012 – who did the best job of connecting with viewers, and getting their message across? Then, we also want your thoughts on the 2012 Super Bowl commercials, so below that you’ll find a few questions for you to weigh in on.
envisionit’s best commercial of 2012 was…
A tie – between VW’s “The Dog Strikes Back” and Bud Light’s “Weego.” Both, not by coincidence, did an excellent job of breathing new life into previous campaigns. VW capitalized on the Darth Vader commercial of last year, while Bud Light cleverly reinforced the “Here we go” campaign that’s been running during the past NFL season. We also liked Bud Light’s pet adoption message and tie-in with Facebook, compelling viewers’ further interaction with the brand.
Now, it’s your turn!
We want to hear from you, so please leave your thoughts in the comments section below.
- What brand do you remember most (perhaps different than the ‘best’ or most entertaining commercial)?
- Did you interact with any brands as a result of their commercials, either by visiting a website or a social media channel? If so, which one(s)?