The weather may have suddenly dropped to those Arctic temperatures we know and tolerate, but winter in Chicago means Chicago Blackhawks.

We teamed up with Binny’s Beverage Depot to film a series of five commercials to air during the 2010-2011 Hawks season on Comcast Sportsnet.  Filmed at the new Lincoln Park Binny’s store, the ads feature actual Binny’s beverage connoisseurs—and Hall of Fame goalie Tony Esposito.

Check out the ads below! And let’s hear some Chelsea Dagger.

We wanted to extend a special congratulations to our client Michael Binstein as well as Binny’s on their recent acquisition of Sam’s! All of us here at envisionit media wish you and the company much continued success. Cheers!