“What does a website cost?” It is one of the most frequently asked questions I receive from clients, peers, and employees – and one of the most difficult to answer. But perhaps the best way to answer this is to explain how we go about figuring this out for each and every client.
Lots of companies and individuals can build a website – design, write, code, set up hosting, etc. We do this, too. But it’s only part of a much bigger picture. At envisionit, we strive to create experiences that greatly improve our clients businesses and deliver the highest possible value to their target audiences. A website is a massive extension of your business – and in many cases it is your business.
With that in mind, the answer to this question can be achieved by considering four key ingredients: expectations, effort, experience, and results. Breaking these down into specific questions and then desired outcomes ultimately results in a defined value for your site and a compared cost for the services needed.
Think about your site andyour business. What are your expectations? What do your consumers expect and want from your site? How about your employees? Do your company’s current goals and objectives match up with what your consumers need, and how is this translating to your website currently? You might have an opportunity to triple your revenue, mend your brand, generate global awareness, improve your company’s operations, and reach a massive and active audience. But don’t overwhelm yourself – keep it simple to begin with. Focus on coming up with a few key goals for your site; such as generating more leads, launching a new brand, or improving the delivery of a service or product to your consumers. Whatever you come up with, make sure these goals hold great value for your business and consumer base.