January 23, 2012
We are excited to announce the second piece of an interactive program for Fibre-Craft Materials Corporation’s Springfield Dolls line. Following the launch of the SF Style Club interactive microsite, we’ve just launched the second part of the piece, an ecommerce sister site for Springfield Dolls, where you can buy all your favorite dolls, fashionable clothing, accessories, and furniture!
The online store features easy-to-navigate product categories, a searchable catalog of all the fashionable doll products, and a wishlist to save all your outfits for safekeeping or online shopping on a rainy day.
We made sure the ecommerce system syncs to an existing inventory management and shipping component. This ensures that the inventory numbers within the store and the warehouse correspond at all times.
Ready to get shopping? Visit the Springfield Collection store now!
November 8, 2011
envisionit media is once again happy to announce the launch of another website, www.AlvaAmco.com! In 2010, Alva came to us to not only update the last website we designed for them, but with a list of several other business objectives. As a leading over the counter (OTC) Pharmacal company located in Niles, IL, Alva Amco has a unique challenge of wanting to sell their OTC products online without upsetting their distribution channels of offline retailers. Launched last week was a robust ecommerce site, Alva-Direct.com that integrates into AlvaAmco.com without taking any attention from the retailers that sell their products.
Along with this challenge, below is a list of Alva Amco’s business objectives that EIM accomplished:
- Improved website optimization, allowing for Alva to be found online for non-branded keyword searches, and increasing online market share
- Custom reporting that allows for Alva to make better marketing and product decisions
- Improved site speed using the latest technology and resources like Google Webmaster Tools, which allows for a better visitor experience as well as improved search rankings
- Implemented online customer surveys tool that allows site visitors to provide feedback on their favorite products to obtain a coupon; also allows Alva to organically grow their database
- Improved CMS capabilities, allowing Alva to make changes to their site on the fly, even to add a complete new product line. This means they won’t have to engage their agency for moderate web edits… but that’s okay, we still have lots to do
- Last but not least, we provided them a much-needed updated look and feel, with unique brand pages that reflect the target audience of each product.
Congrats to the wonderful Alva team, who we’ve known and worked with for years. We’re poppin’ a champagne bottle to many more!
Check out the site now: www.AlvaAmco.com
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October 5, 2011
Earlier this week Google launched yet another service, Trusted Stores, which is a certification program created to help boost ecommerce spending by increasing customer confidence in online purchases.
The program, which retailers will need to apply for and provide data to Google, allows consumers to see a company’s track record of on-time shipping and reliable customer service. A badge will be given to participating retailers so a consumer can see the grades assigned to them in these categories.
Most interesting is that Google is backing the program with $1,000 in lifetime consumer purchase protection, almost like a credit card extending the manufacturer’s warranty on a purchase.
How the program will evolve, and whether these badges will appear in AdWords or in search results is yet to be determined, but we’ll be watching how the launch and program roll-out impact online retailers, especially in the upcoming holiday season.
You can watch the Google Trusted Stores video or learn more here.
March 8, 2010
For so long, online marketing success was measured by number of clicks. That measurement of success, however, has shifted over the past 3 years from clicks to conversion rate optimization to increase conversions. A conversion occurs when a user visits your site and takes the desired action. This action can include making a purchase, submitting a form, subscribing to a service, etc. The rate of these conversions is the percentage of your overall traffic that does what you want them to do, which can be significantly increased when optimized.
Conversion rate optimization is the key to achieving significant ROI in online marketing campaigns. Who doesn’t like the sound of that?
Contact us to learn how to get more out of your online campaigns.
February 5, 2010
Just in time for the sweetest holiday of the year, Carol’s Cookies has launched a newly enhanced shopping cart on their website. In addition to a sweetened-up design, the real treat is the optimized gift buying options. Now you can send multiple cookie gifts to multiple addresses within one order. How delicious is that?
Grant your Valentine a cookie wish with a gift from Carol’s Cookies!
February 18, 2009
Let’s face it, people like to shop online. And it’s never been easier to open your own online storefront to sell goods to eager shoppers. But now One Hubb makes this process just that much easier via their new website launch.
How does One Hubb work? The company facilitates a partnership between website owners and those who have products to sell. For web developers, One Hubb can generate traffic to sites with customizable e-Commerce solutions turning web traffic into revenue.
By connecting website owners with vendors with products to sell, One Hubb helps maximize profit for both parties. It’ a virtual win win situation! Just sign on to One Hubb’s website and start your online business today.
Happy selling!
www.onehubb.com
