If you’re an active Facebook user, you’ve probably already noticed yourself being asked by Facebook to “recommend” a Place page or even vote between two of the Places you like. A recommendation is essentially a review of that restaurant or bar or store (the most common types of “Place” pages), though the “recommendation” title naturally gives it a more positive spin than a typical “reviews” section.
This was a relatively quiet rollout for Facebook over the last week or two, but a sweet addition for any business looking to expand their loyal following.
Here’s how Recommendations work:
- When on a specific Place page, a user will see a “Recommend This Place” request on the right side above the ads
- The user can choose to display the recommendation to “friends only” or “everyone”
- The recommendations shows up on the user’s own wall, thus in friends’ feeds
- If “everyone” was chosen, the recommendation/review is also visible on that Place page (the request on the right becomes a “View Recommendations/Recommend this place” combo)
- Page Admins have the option to hide a recommendation from view
Any smart business owner knows the power of reviews and the impact of friend referrals, and Facebook has now provided another outlet for this. So jump on it, businesses! We’ll see how they evolve the feature over time, and even if there will be any impact on organic search from this.
In the meantime, tip #1: Simply post a status to your wall thanking your fans for their support and asking them to share a recommendation.