Being that I am the last person at envisionit media that would do a search for recipes, I still found this latest improvement Google has made to enrich the online search experience pretty significant. You know, for those that love to cook (not me), but more importantly for those that feature recipes on their website and want to increase their online exposure for them.
So what is Google Recipe Viewer? Well, in the past, you could do a search for “chicken recipes” in the search bar, and hope that recipes appear in the results. Now, you can filter your results on the left hand side of the results page to search by ingredients, cooking time, even calorie count!
If optimized properly, recipes can get search presence better than ever before. How do you tag recipes to appear better? Recipe View is based on data using rich snippets markup which can be added to the pages of your website that have recipes on them. Pretty simple right? With a little bit of HTML coding, you can be on your way to maximizing the value of your recipes posted on your website.
Don’t yet have recipes posted online? If it is relevant to your business, and can increase the user experience on your website, well by all means, contact us and we can help you out!! And for those of you that actually um like to cook enjoy!!