Two years ago, Google released their first search engine optimization starter guide to the public. Last week, on April 1, they relaunched the guide with some updated tips and tricks. We get questions from our clients alot as to how we know what we know, and where we learn the SEO techniques that allow their sites to rank and bring qualified traffic to their websites. Well, we follow the industry news, we attend industry events – AND we also listen to the small tidbits of information that the search engines will tell us. This here guide – HUGE tidbit of information that is crucial for us, and for anyone who is in need of SEO, or is rebuilding their website and NEEDS to understand what their agency is trying to tell them.
So what did our friends at Google spill the beans on with this release? Well besides adding a glossary, and updating the content for better readability and understanding, they also added Mobile tips to the guide.
Mobile usage is not going away. In fact, it’s only rapidly increasing. For years we waited to see if this year would be “the year of mobile” and it has finally come! Here is a quick recap of what’s in the Google SEO Starter Guide.
- Verify your mobile site by adding a Mobile Sitemap and submitting it to Google Webmaster Tools, just like you would a XML sitemap.
- Some mobile sites make it impossible for anything but a mobile phone to access the site, so make sure to add “Googlebot-Mobile” as a user agent so they can crawl the mobile site.
