Making sure that your website has links from other websites is a very important aspect of SEO. Although link building can sometimes be a very slow and very gradual process, the increase in traffic and visibility that results from meaningful links is a great reward.
As an intern looking to learn the ins and outs of SEO, I sought to find out more about some of the different link building practices and strategies out there. When it comes to SEO, things are constantly changing, so it’s important to continuously keep up to date with the latest news about which link building practices work and which don’t. Here are some great link building tips and strategies that stood out to me:
Create “Link-Bait”: It’s all about good content! Create articles, blog posts, videos, infographics, etc. that are well-researched and provide extremely interesting, educational or entertaining content. If you can establish your site to be one of the best resources in a given market space, people will surely link to it.
Guest Post On Other Sites: Find other bloggers in your industry and ask them if you can write a guest post for their site. Blogs are always hungry for fresh content and there are many blogs out there that accept guest posts. This is a great way to get a link back to your own site, build personal brand visibility, and start becoming a part of the community within your market space.
Conduct Interviews: Interview someone in your industry. Some people love to talk about themselves. You’ll raise exposure for your site through the interview and hopefully generate some favorable links or mentions from the person that you interviewed.
(For more of the latest articles on link building tips and strategies, check out this list of 79 Link Building Resources by KISSmetrics)