If you have a Google Adwords account, but are not running a mobile-only campaign, you may be missing out on a great opportunity. Especially if you own a local business, running a separate mobile-only ad campaign in your Adwords account is a really simple way to improve click through rates, cost-per-clicks, and gain valuable data about your users.

To get started, go to your Analytics account, segment by mobile users, then check out your Top Content, Keywords, and Mobile Devices (In Adwords, you can target desktops, mobile devices with full browsers, and tablets with full browsers) reports. From there, you’ll see what’s important to your mobile audience and can build a campaign accordingly.

Keep the following in mind…

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