Facebook recently released the information about their new location-based marketing tool so humbly titled “places”. When looking at the basics of places, all of the features seem to be right on compared to the likes of Foursquare and Gowalla. Although people called this the Foursquare killer, Foursquare and location-based marketers alike seem excited to integrate with the new Facebook feature. (Hmm, maybe it has to do with the 500 million users Facebook bring in?) However, although there are some similarities, Facebook did what they do best. (Take it to the next level)
How it works:
Like most location-based marketing tools you are able to check-in at a location via a GPS capable smart phone, and when you check-in you have the option whether or not you would like your location to be displayed to your friends, which is very similar to the features other companies like Foursquare offer. Then things start to get a little different from here on out. Not only do you know where your friends are, but also if you’re checked in nearby another friend, Facebook will send you a notification. This is a feature that has never been offered before, and one that could create some interesting interactions with Facebook friends.
Here’s a neat little video about places courtesy of Facebook:
Ok, so places seems pretty cool, but I know what you’re all thinking… How can this benefit my business? Well let me fill you in.
How it can benefit your business: