As we close in on a year since launching the new ROOF on theWit website, we’re happy to announce that our hard work is being recognized by some of the top industry professionals. Last week we received two awards: the Summit International Marketing Effectiveness Award and the Best Leisure Website WebAward.
The WebAward signified our ability to not only deliver a best in class website design, but a site that communicated the overall goals and objectives of the ROOF team. After the site was launched, our web marketing team took over that vision, and worked with theWit to create and implement marketing programs that drove overall awareness, traffic, and conversions to the site using various digital channels. Again, we were able to create a best in class marketing program that has sustained ROOF through the cold winter months and prepped them for the best summer yet!
Congrats to everyone at EIM that worked on ROOF this past year, and congrats to our friends at theWit, as it was a collaborative effort that allowed us to achieve these successes.
At EIM, we’re always working to Stay on Top. On top of the latest trends in our industry, on top of the latest design techniques or the new Google Instant SEO changes. But last week we literally went Above It All by launching a new website for ROOF on theWit, the ultra-hip, ultra-fun downtown Chicago rooftop lounge that features some of the best views, yummiest cocktails, and most diverse crowd of visitors from all over the Chicagoland area.
One of ROOF’s biggest challenges is communicating to its customers that it is open 365 days a year. You may have seen the line wrapped around the block down in the Loop on a summer night when they hold their ROOFLIVE performances, but showcasing ROOF in the colder months was a main goal of the new website (and if you haven’t checked it out, please do. With the fireplace blazing in the Loft, and the snow falling 27 floors above Chicago, it is quite an experience!!) You can now see the seasonal changes right from the ROOF homepage!
ROOF also wanted a means to better engage and interact with its customers through the Stay on Top portion of the site, where you can sign up for Mobile Alerts (how nice would it be to get a text letting you know there is no line outside!?!), watch their YouTube videos, or become a fan of their Facebook page.
A third goal for the ROOF team was to encourage private events bookings like birthday and bachelor parties, wedding receptions, and corporate events. So share the site with your boss and start planting some Holiday Party ideas 
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