So. You and the team have worked real hard, impressed the bosses with a little brand refresh, you’re feeling real good about the new look. Now you’re about to launch a bright, shiny, new website, you’re hoping for a promotion… Because if you build it they will come, right? Um…No.
This question is one we at EIM get asked, well sometimes daily! Many of our clients have been with us for a long time, long enough that we work on their second, or even third website refresh with them (because as you should know, a website refresh every few years is typically a must!). The first time we worked on their site, SEO probably wasn’t a huge priority. Now? Well 99% of the time it’s a must-have. I mean, most websites are built with the goal of growing a business and increasing sales, right? Unless you are one of those businesses that is so busy you don’t want or need additional sales, then read on for WHY your new site needs a search engine optimization strategy.
1. It’s where your customers are. I shouldn’t need to explain this one much, it’s just a reminder. Search is huge. Your customers are most likely searching online for you, no matter what phase of the buying cycle they are in – Interest, Research, or Buying. Don’t you want to make sure when they do a search for your brand name, or your service and products, that you have a presence in the search engines?
