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December 2, 2010

Google Shows More Search Results From Single Domains

Written By: Grant Sabatier @ 11:34 am
Category: Strategy

The whole first page on Google game has gotten a bit harder recently. This is because Google has started showing up to four pages from the same domain on one page of the search results. The reason? Google wants to present the most relevant search results based on a searcher’s intent.  If that searcher is interested in a particular domain or topic they might see up to four results for one domain based on relevance.

Google’s reasoning from their blog: “As before, we still provide links to results from a variety of domains to ensure people find a diverse set of sources relevant to their searches. However, when our algorithms predict pages from a particular site are likely to be most relevant, it makes sense to provide additional direct links in our search results.”

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November 17, 2010

Free Call Tracking For Google Adwords with Google Voice

Written By: Grant Sabatier @ 12:56 pm
Categories: Digital, Strategy

This month Google released “Adwords Call Metrics,” a call tracking service for Adwords campaigns. The service is free for Adwords account holders and integrates a Google Voice number into ads on both computers and mobile devices. Google Voice is the free service that allows Google account holders set-up a phone number from any area code in the United States. For the purpose of Adwords, users can set up either a local phone number or a toll-free number. Users are then able redirect the number to any phone. The total number of calls and average duration of the calls can be tracked in the Adwords dashboard.

The same Google Voice number used in Adwords can also be used on other marketing materials or a website for increased tracking through Adwords, although we recommend setting up a separate Google Voice number for each campaign. Separate numbers allow for more targeted conversion tracking.

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September 10, 2010

SEO Tips – A Checklist for a new Site Launch

Here at EIM, we are launching new websites on a regular basis. Some of these websites are new clients while other are past clients that are ready for a site refresh or new and improved functionality. Obviously clients each have their own unique goals. One consideration in developing any website is identifying what techniques to utilize to ensure search-engine friendliness. That can meet a lot of different things to different companies depending on their knowledge of  SEO.

For my post this week, I thought I’d share some of the techniques we utilize to ensure a website is developed “search-engine friendly”. Without giving away all of our secrets ;) Below is a checklist that you can use or share with your agency or developers, to verify that your new site is being set up well. And if it’s not, well, you know where to find us!

SEO Set-Up Checklist:

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August 4, 2010

Should I really pay attention to this video SEO stuff?

Written By: Megan @ 4:12 pm
Categories: Digital, Strategy

If you’ve turned a blind eye to the chatter about how videos can enhance your ranking in the search engines, listen up my friend – especially if you’re an online retailer. Video SEO is here to stay, and it can increase revenue by 10-15%. Here are some compelling stats that tell us why:

  • Nearly 40% of users that search Google see video options in their universal results
  • Search appears to be how most web users are finding video today, and 80% of folks view a video in its entirety – 25% click through to purchase a product
  • 34 of the top 50 online retailers were using video in last year
  • Videos can drive an overall revenue lift of 10-15%

So we’ve talked before about how the holidays are right around the corner, and I’m sure you’ve got your planning well underway.

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June 11, 2010

SMX Advanced 2010 Recap: Built For The User

Settled back in from 2 full days at the SMX Advanced 2010 search marketing expo in weather-schizophrenic Seattle (hmm, sounds like another city I know) . The jet lag is fading back to my normal everyday loopiness, the withdrawal from 24/7 search marketing conversation is waning, and it’s time to recap a few takeaways that I think our readers would particularly like.

Now, while some debate always occurs at these conferences about the level of information (is it truly “advanced” SEO info?), the fact remains that our job here is to help the clients of EIM stay in the know enough to make smart decisions about their businesses’ online presence (and lean to us for the advanced details! ;) ). So this recap is for you. Our user. It’s not necessarily to gain points with the SEO community (although I do love thee).

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May 27, 2010

Optimize for the Customer! Interactive Marketing Tips

Written By: Lisa @ 11:15 am
Categories: Digital, Strategy

Last week we attended a great CIMA dinner here in Chicago (fyi, CIMA = Chicago Interactive Marketing Association) with several speakers from large, nationwide brands like Kmart, Sears, etc. One comment stood out more than anything and it’s one we preach to our SEO team and clients alike that is very important – OPTIMIZE FOR THE CUSTOMER!

What exactly does this mean? Too many times when clients are incorporating search engine optimization (SEO) techniques into their website and marketing strategy, they focus more on what the search engines are reading on their site and less on what their own website visitors are reading. What the search engines can read is, of course, important, as ensuring they are able to find and index your site for relevant content. But you should always build and optimize your site for your visitors first, search engines second. Never sacrifice user experience for the search engines.

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April 7, 2010

Build it and They Will Come…right?? Um…No.

Written By: envisionit media @ 2:55 pm
Categories: Digital, Strategy

5 quick fixes for making sure your new & improved website can be found by Google.

What is the top assumption our clients make when building a new website, you ask? Well of course, a new website means more traffic, more sales, and a promotion for the marketing director. Right? Um…we’ll just come out and say it: no. Just because you have launched a new website does not mean the search engines know it’s out there (yes I know, we think Google knows everything, but they don’t…yet…).

Here are 5 fixes you can do fairly quickly and cheaply to ensure your site can be found by the search engines.

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  1. Place a 301 permanent redirect on either the www or the non-www version of your site. A 301 is a permanent way of redirecting one url to another. Search engines automatically see the non-www and the www as two competing websites.
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