Settled back in from 2 full days at the SMX Advanced 2010 search marketing expo in weather-schizophrenic Seattle (hmm, sounds like another city I know) . The jet lag is fading back to my normal everyday loopiness, the withdrawal from 24/7 search marketing conversation is waning, and it’s time to recap a few takeaways that I think our readers would particularly like.
Now, while some debate always occurs at these conferences about the level of information (is it truly “advanced” SEO info?), the fact remains that our job here is to help the clients of EIM stay in the know enough to make smart decisions about their businesses’ online presence (and lean to us for the advanced details! 
). So this recap is for you. Our user. It’s not necessarily to gain points with the SEO community (although I do love thee).
So here goes…by the way, if you haven’t already noticed it, keep an eye out for one very conspicuous theme:
Google Caffeine and Mayday—one more quick overview of what you need to know:
- Google analyzes a TON more data now, and quicker. As soon as your well-built webpage gets crawled, it gets indexed. (This is in contrast to the every-30-days or very segmented indexing they used to do, which sent businesses and SEO pros into a mass frenzy. It also promises users that they’re being delivered the freshest content on the web.)
- Soon, Google will start looking at video sitemaps more (Methinks because: surprise, surprise, users like them!)
- It was confirmed that Google does not consider a site’s bounce rate—or any Google Analytics data—when ranking it. So no need for SEO pros to freak out over this.
