What the H!@# is a Canonical Tag? First off, it is pronounced [kuh-non-i-kuhl] tag and it helps eliminate duplicate content on your site in the eyes of search engines. It is easy to implement, accepted by all the major search engines and can help your site in the rankings.
It hasn’t even been a month since I started interning here at EIM, yet I feel like I’ve already learned so much. Prior to arriving at EIM, most of my experience with digital media involved managing social media accounts for various local events and businesses and maintaining my own personal blog. As a recent college […]
The web marketing team here at EIM often gets asked casual questions about search engine optimization, be it at the office or even out at a social event. A client might ask about the newest tactic they happened to read about or how social media impacts organic search results. A family member might ask for […]
In March, Google released their brand new +1 button to their search results. This button is Google’s response to the Facebook “like”, and allows users to publicly +1 search results and ads on the Google network. This button can help you find quality web pages, based off of what people in your Google community are […]
Social media is a huge part of marketing these days, and a great way to reach out and captivate your audience. When utilizing these channels there are some important steps you should take to make sure you cover all the bases when continuing to develop your brand on these networks.
Being that I am the last person at envisionit media that would do a search for recipes, I still found this latest improvement Google has made to enrich the online search experience pretty significant. You know, for those that love to cook (not me), but more importantly for those that feature recipes on their website and want to increase their online exposure for them.
So things over at Google are getting a little scary, but that’s not necessarily a bad thing. Although it is still technically in testing phase, Google is allowing users to block domains/hosts from appearing in your personal Google search results. They are also allowing users to report bad links and content farm websites through a new Google Chrome extension. The idea behind the extension, called Personal Blocklist is that users can block websites they don’t want to see in their results and Google can then determine bad websites and content farms by looking at the patterns of websites people most often block.
So, you’ve been told 2011 is all about local. As well as mobile. And social. And video. And reviews. And probably a number of other important elements of the online world. So what the heck do you focus on? Well...when it comes to getting your site found on search engines: all of them.