Tweet This–Promoted Tweets is Here!
A paid advertising platform for Twitter has been the talk of industry experts since Twitter was, well, hatched. And this week not one, but two platforms launched – TweetUp and Promoted Tweets.
Promoted Tweets, which is a Twitter platform, will allow marketers to bid on keywords on a CPM basis, allowing their ads to show up as sponsored tweets. These sponsored tweets will show up in a user’s Twitter feed and most likely be contextually and locally targeted.
TweetUp is not officially tied to Twitter but will also allow marketers to bid on keywords on a CPM basis and have their profile or tweets show up in TweetUp’s sponsored listings when a search is performed onsite.
Us Tweeters at envisionit are anxious to see if this crazy phenomenon called Twitter will finally be able to monetize itself. Is there enough relevant search volume on Twitter to provide our clients with a return on their ad dollars and become part of their social media ad budgets? Or will this be the end of Twitter (being more of a Facebook fan, I’m sorta hoping so…) But stay tuned and find out!!
