January 20, 2012
If you have a website that requires users to register or login to take action, it’s time to consider implementing a social login option. That is, the ability to login to a website via your existing Facebook, Twitter, Google+ or other account. A recent social identity study reveals a few compelling stats supporting this:
- 90% of consumers will leave a website if they forget their user name and password
- 86% are bothered by being asked to create a new account on a website, and most will then leave the site or not return
- 41% of users would prefer social login over having to create a new account (35%) or even using a guest account (24%) (the same question in a study 1 year prior returned the reverse results in terms of order of preference)
What’s more, 78% of social login fans share site content with their social network. So not only does the social login option increase the likelihood that visitors will interact with your site and prevent them from leaving, it can also help encourage your customers to promote your site.
Think about every opportunity you might have for this, even in regards to content that doesn’t exist yet. Can people leave comments or write reviews on your website, and if not, can you find a way to integrate that kind of feature? Giving users opportunities to interact with your site and engage with your brand is important itself, and social login would be the cherry on top to help get them to participate.
And can visitors purchase products from your site? If they see an option to login through, say, Facebook, eliminating their need to even think about a password, they’ll be more likely to jump into their account and buy. Beyond that, once they’re logged in, you have opportunities to allow them to easily share what they purchase or what they want with their social network. Tack on an incentive to them to share with friends for even better response.
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December 22, 2010
Some may say that 2010 was the year for Facebook, and honestly, who are we to say otherwise? Facebook has grown into something that Facebook CEO Mark Zuckerberg himself couldn’t have even imagined, and after an aggressive year in 2010 is one of the top dogs (and probably making some other companies a little nervous, Ahem…Google). Lets take a look at some of the accomplishments Facebook has undertaken this year, and the reason why it seems like we all have the Facebook fever.
When looking at growth for Facebook in 2010 they not only reached the 500 million user mark (yes, 500 million), are worth an approximated $7.6 billion, but (according to comScore) also achieved an increase of 55% in U.S. unique visitors compared to 2009 (topping Twitters 30%), which makes it the second most visited site world wide (only trailing Google). Wow, those are some good numbers, not to mention that the average Facebook user spends about 55 minutes on the site daily. It used to be a Facebook vs. Twitter battle, but now it seems that Facebook has jumped that hurdle and is now on the way to give Google a run for their money. On top of that about 83% of businesses use Facebook, and there are 700,000+ active local business pages on the site.
Oh yea, did I forget to mention that The Social Network is nominated for 6 Golden Globe awards, and to top it all off Mark Zuckerberg was dubbed the 2010 Man Of The Year by Time Magazine (the second youngest to ever win the award). No big deal right?
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July 7, 2010
My father has a real knack for taking photos of people while they’re eating. And then he posts those photos on his Wall. I don’t object to dad-friendly social networking, nor do I care too strongly about the less-than-flattering photos. But, generally, I like to keep these photos safely away from the eyes of my colleagues and exes.
With the passing of another 4th of July, another family event, another unfortunate photoshoot at Famous Dave’s, we at envisionit thought it would be a great time to point you towards our friends at Chattertree.
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July 2, 2010
It’s the end of my second month here at envisionit media, and I’m proud to say that as the weeks pass, the learning curve continues to become steeper than ever before. I stated in my last post that, “I’m only at the tip of the iceberg”, and let me tell you that statement was more dead-on than I could even imagine. During my first month I learned an abundance of different media and techniques (SEM, SEO, PPC, and Social Media to name a few) that could be applied to client accounts, but through my second month here I’m really beginning to delve deeper under the water by learning how to utilize these techniques to provide maximum gain for our clients.
With that said, let me give all of you local/nationwide/global business owners out there one small tip of advice I’ve learned while interning here: Use Social Media!! Unless you’ve been living under a rock (no offense if that’s your preferred living space), you’ve probably heard about Twitter and Facebook. So you have heard about it? (I hope so) Are you using it? (Most likely) But the real question is; HOW are you using it? Facebook currently has 400+ million users and Twitter is at 75 million, and botH can be great for promoting your business. But on the other hand, there are already many other businesses being social, so it can be very hard to stand out amongst the crowd.
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May 25, 2010
When you think of foursquare, the first thing that might come to mind is a game you played at recess when you were in elementary school. Well, times are changing, and the next time you hear someone talking about foursquare, they’re probably talking about the ever-growing location-based social media tool.
How it works for users:
Foursquare is a social media tool that allows people to post their location from GPS based smart phones, or via text from a regular cell phone. This is called “checking in,” and the more you check in, the more “rewards” you can earn. There are two different types of rewards: badges and mayor-ships.
There are many different ways you can earn a badge on foursquare, but it will always involve checking in. One example of this is the “explorer” badge, which you earn after checking into 25 different locations. Foursquare also has badges that are location and event specific. Recently, they teamed up with SXSW (South by Southwest), a 9 day music, film, and interactive event in Austin, TX to create a cornucopia of badges a user could earn while “exploring” the event. To earn mayor-ship of a location, you must have the most check-ins at a specific location in the past 60 days. Once you’ve achieved this, you become the undisputed mayor of that location…that is, until someone else frequents that venue more than you and steals the crown.
How it works for businesses:
Foursquare is a great way to get people to visit your business, post about their experience, and create an interactive community. Foursquare works well for places like restaurants, coffee shops, retail stores, bars/clubs, gyms, hair salons, and other venues that people visit regularly.
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March 24, 2010
Hey Hey, Cubs fans. Just in time for the 2010 baseball season, we’ve got a hot tip on discounted Cubs gear. We’ve just launched a $5 Off Facebook app for CubWorld.com (the online home of Sports World, located across from Wrigley Field at Addison and Clark). CubWorld.com has pages and pages of Chicago Cubs jerseys, shirts, hats, and accessories galore. Plenty of great threads to wear to the games…or to work, just to spite the Sox fans in the office (just an idea).
The app will only be available for a limited time, so check it out today and enjoy $5 off your next CubWorld.com purchase!
February 8, 2010
The Fairmont Hotels and Resorts Group have officially launched their own social networking site, www.EverybodysAnOriginal.com. Fairmont guests are encouraged to upload photos and videos of their Fairmont stay, along with their own commentary. Additionally, Fairmont employees and properties are similarly encouraged to contribute media and information, along with specialty recipes, and to respond to and interact with guest users.
After a soft launch in January, the site is now live for everyone to visit. Be sure to share your original Fairmont experience here!
July 20, 2009
It was only a matter of time before social networking would permeate more traditional ways people meet up and network. In this case, it’s the time honored “business deals are made on the golf course” concept brought up to the 21st century.
Network Swing began with a simple idea: how to bring golf and business together in an easy-to-use, online social network? Network Swing is dedicated to connecting with business professionals across the country through the game they love. On their new website, you can find a partner, schedule a tee time, even build business leads, all in the name of golf. Basic membership is free, or you can upgrade to the Privileged Membership.
Head down the fairway to Network Swing and sign up today to start networking on your local links.
http://www.networkswing.com/
