November 10, 2010
For the first time, Social Media stepped to the forefront as a conduit of information, interactivity and instantaneous updates for voters, candidates and traditional media alike. How did this happen? When did Twitter, Facebook and even Foursquare become such relevant communicative devices with these participants? How is conceding an election via Twitter an acceptable method for candidates? When did Foursquare become a conduit for reporting voter fraud? How did a former Governor use these outlets to endorse candidates and turn them into national personalities?
In many broadcast newsrooms around the country, pundits were relying heavily on social media to augment their reporting – live interaction with voters and candidates alike. Foursquare offered an “I Voted” badge while Facebook had an auto Live Feed feature giving their users the same option. Independent and even International news outlets participated with live online video broadcast and blog feeds. Akamai Technologies Inc., which delivers about 20 percent of the world’s Internet traffic, showed rising traffic on Tuesday afternoon. Around 5 p.m. EDT, traffic was peaking at over 4.6 million global page views per minute. Based on GMA news, one of Akamai’s highest rates of traffic in its five years of measurement. To compare, Obama’s election night speech in 2008 at Grant Park had 4.3 million global page views.
An important and relevant trend has been brewing; Viewership & consumer online participation has increased for most of the current 4,600+ online reporting agency websites every year through 2009 (Nielsen Net Ratings). For the most part, these online new organizations have taken advantage of new social media technologies to connect and engage the viewer. Since the majority of online viewers “grazing” the internet for news rather than staying with one source, it’s important these online entities engross the viewer and interact via Twitter feeds, Facebook announcements and the like.
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October 26, 2010
The latest study released by Microsoft Advertising and Carat tracks consumer shopping habits during the lingering recession and how new media channels and touchpoints have affected consumers. The study, conducted in March 2010 shares some pretty interesting data…
- The path to purchasing is increasingly nonlinear – consumers are moving along the path of awareness to sales that now includes digital media. For example, a user may hear about a product through a Facebook post of a Tweet, then visit their website via a smartphone to research it, consulting consumer reviews along the way. Traditional word of mouth and media still remain influencers.
- 38% of consumers are using mobile devices in-store to make final purchasing decisions. Does your site have a mobile presence?
- Following a purchase, 11% are blogging about it, posting it on their social network of choice, and leaving reviews. Are you following what’s being said about you?
- Advertising on with retailers whether online banners/video, along with in-store media is also influencing. Have you considered retailer channels in your media mix?
The main message we try to communicate to our clients at envisionit is that shopping behaviors are changing with the result of these new digital platforms, and engage consumers each step of the way, influencing purchases and keeping consumers satisfied post-purchase. Results of the study can be found here.
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September 22, 2010
I told myself I’d never do this, and I’m still a little upset that I’m thinking about it, but becoming one of the 160 million people worldwide with a Twitter account seems to be inevitable. More specifically, as an intern in interactive marketing, I’m beginning to see that Twitter has a lot more to offer than updates of my friend wondering why the hipster baristas at Starbucks aren’t as surly as usual.
First off, Twitter is a useful tool for a young copywriter, in the sense that the 140-character limit really makes you think about what to say and how to say it. The practice of creating concise and compelling tweets can be a great exercise in communicating something in the fewest words possible, something every good copywriter does every day. Such exercises provide a fun method for improving your approach to writing headlines, taglines, or copy in general. Twitter also inevitably forces you to edit and critique your own work, while picking up techniques and stylistic cues from other authors.
And with Twitter announcing the release of a newly revamped and more user-friendly website in the next few weeks, it seems like as good a time as ever to hop on the Twitter bandwagon. Some of the site’s upgrades will include a continuous stream of incoming tweets, a more advertiser-friendly setup, and a new layout that allows users to get more information about a post or its author. It will also make sharing pictures and videos easier than ever, since users will no longer be redirected to another website to view the content. The changes will make Twitter more convenient and less time-consuming, which will make it even more likely that your content will be enjoyed by others.
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April 14, 2010
Tweet This–Promoted Tweets is Here!
A paid advertising platform for Twitter has been the talk of industry experts since Twitter was, well, hatched. And this week not one, but two platforms launched – TweetUp and Promoted Tweets.
Promoted Tweets, which is a Twitter platform, will allow marketers to bid on keywords on a CPM basis, allowing their ads to show up as sponsored tweets. These sponsored tweets will show up in a user’s Twitter feed and most likely be contextually and locally targeted.
TweetUp is not officially tied to Twitter but will also allow marketers to bid on keywords on a CPM basis and have their profile or tweets show up in TweetUp’s sponsored listings when a search is performed onsite.
Us Tweeters at envisionit are anxious to see if this crazy phenomenon called Twitter will finally be able to monetize itself. Is there enough relevant search volume on Twitter to provide our clients with a return on their ad dollars and become part of their social media ad budgets? Or will this be the end of Twitter (being more of a Facebook fan, I’m sorta hoping so…) But stay tuned and find out!!
October 23, 2009
Well, it was probably only a matter of time that Twitter would pick a big time suitor. And Twitter couldn’t just pick one, so they decided to go with two.
Both Google and Bing will start indexing “tweets” from public Twitter profiles in their search results. To date, tweets were not indexed by either search engine. But given the micro-blogging site’s current popularity, it was time for Twitter to test the dating pool.
If you have been following Twitter’s rise of success (50 billion tweets and counting), what it gained in popularity it lacked in revenue generation. While Twitter has received millions in venture capital, it has not been able to monetize its business model. The current partnership with Bing and Google looks to be the start, even though Twitter’s CEO Evan Williams denies this as the driver.
So what does the future hold for these new partnerships? We will just have to wait until after dessert is served.
June 5, 2009
Wow Bao, known for its steamed Bao buns and other casual Asian cuisine, is upping the ante for Bao lovers. If you love Bao, now you can get some love back with the Bao Mouth. First off, head on over to Twitter and follow Mr. Bao Mouth himself. If BaoMouth notices you saying good things about Wow Bao on Twitter, he may find you and thank you by suggesting you go to a local Wow Bao and tell them BaoMouth sent you, and you’ll get a treat! What kinda treats? Depends on BaoMouth — Could be anything from a free chocolate bao to a set of pot stickers to a quenching homemade ginger ale. Mmmmm!
You can also sign up for promotional deals on the Bao Mouth website, and be admitted to the exclusive club of Bao Mouths. You may even receive your own Bao Mouth card for redemption at your local Wow Bao restaurant.
Twitter today and win some WOWS from the Bao!