For the first time, Social Media stepped to the forefront as a conduit of information, interactivity and instantaneous updates for voters, candidates and traditional media alike. How did this happen? When did Twitter, Facebook and even Foursquare become such relevant communicative devices with these participants? How is conceding an election via Twitter an acceptable method for candidates? When did Foursquare become a conduit for reporting voter fraud? How did a former Governor use these outlets to endorse candidates and turn them into national personalities?
The latest study released by Microsoft Advertising and Carat tracks consumer shopping habits during the lingering recession and how new media channels and touchpoints have affected consumers. The study, conducted in March 2010 shares some pretty interesting data…
I told myself I’d never do this, and I’m still a little upset that I’m thinking about it, but becoming one of the 160 million people worldwide with a Twitter account seems to be inevitable. More specifically, as an intern in interactive marketing, I’m beginning to see that Twitter has a lot more to offer than updates of my friend wondering why the hipster baristas at Starbucks aren’t as surly as usual.
Tweet This--Promoted Tweets is Here!