What is the best way to get your YouTube Video to rank? There are a thousand sites that are out there to try and convince you there is an exact science to this, but there is only one way to truly make your video rank, which is to pay for it…Which we don’t want to do, so here are a few quick and easy optimizations to give your video the best shot at ranking on YouTube
1) Do your keyword research for your video title
- Don’t just title your video something random, make sure you use relevant keywords to that are about the video
- Check your keyword tool to make sure that the keywords in your title will generate traffic
i. A great video is a great video, but is it really that great if no one can find it?
- Make sure you check-out the autocomplete function for YouTube video search for video title ideas
i. This is the easiest way to do keyword research for your video, just start typing in adjectives about your video and let the autocomplete function guide you
- When creating the title, add keywords to the front of the title as they are deemed more important by the engines
- Keep your title under 60 characters, titles are truncated around this number
2) Add a transcript to your video
- Always add a transcript to your video for closed captioning purposes
i. Transcripts are crawlable by the search engines and therefore with transcripts for the videos, there is more content on the page/channel
ii. The link contains the specific guidelines for how to format your videos transcript (http://www.google.com/support/youtube/bin/answer.py?answer=166810)
3) Only use the top ten most important tags for your videos and keep under 120 characters
