Nu Finish, a longstanding envisionit client, came to us wanting to grow their online presence and breathe new life into their several-year-old website.
After performing a full audit of the website analytics and competitive online landscape, we identified some areas for opportunity for the Nu Finish website, including consumer education, fresh unique content, and revised architecture driving users to critical pages.
To showcase Nu Finish’s car-care expertise, we added a Car Care section featuring information on car wax versus car polish, as Nu Finish’s product is wax-free, which educates visitors on the benefits of using a car polish over a wax. A new How-To video section, embedded from the Nu Finish YouTube channel we created, equips users for product application and creates fresh, search engine-friendly content to help capture “how-to” based keyword searches. We also added a Testimonials section with an online submission tool, to leverage all the great consumer feedback Nu Finish receives.
Keyword research helped us update content, metadata, and marketing messages with stronger calls-to-action and discoverability through organic search.
Not only did organic search traffic increase 111% for “wax versus polish“ searches, but bounce rates and site engagement times improved significantly. Also, the number of visitors proceeding from the Home page to the valuable Where to Buy page doubled in Q3 over the same period last year.
Now that we’ve revved the engine of Nu Finish’s online presence, we invite you to see the Car Care site for yourself!
We are proud to announce the launch of the Springfield Dolls microsite SF Style Club! Fibre-Craft Materials Corporation approached us to create an interactive program that will grow awareness and drive traffic to their Springfield Dolls line. Fibre-Craft is the parent company to crafts, games, and toys lines including Creative Hands, The Springfield Collection, Jr. Designer Series, and Rondo Room.
The Dressing Room in SF Style Club
SF Style Club is a space that encourages individualism, imagination, and creativity in young girls. Each site visit encourages deeper engagement by earning points to unlock content, merchandise, activities, and special features.
A key component on the site includes an interactive Dressing Room that enables users to dress their doll in over 160 clothing items from the Springfield Dolls Collection. The photographed items in the Dressing Room allow the girls to see their actual doll in clothing options before purchasing the items at a local retailer. Within the Dressing Room users are also able to share an image of their doll and the outfit they created with a loved one—which includes product SKU numbers so the recipient can locate items in-store, and soon, online!
Want to see what the site is all about before signing up? No problem! Just view the video we developed below for a quick overview of all the fun features and activities SF Style Club has to offer!
Proactive Worldwide is a global decision support, research, and consulting firm that provides evidence-based strategic intelligence anchored by primary research. Since PWW’s start 15 years ago, much has changed with the company, and in the industry itself. envisionit was tasked with building a new website that communicated these brand and industry changes.
In developing the new website, it was important to showcase PWW’s global presence and experience with helping companies make important strategic decisions. And with offices in countries all across the world, it was vital to allow the site to be translated into multiple languages. We also needed to create a site that showed PWW’s penetration into a number of different industries and to show how Proactive can customize their services to meet any company’s needs.
Take a look at Proactive Worldwide’s smart new website.
Need a killer 3D cake the size of your mom? No problem. If you want a dozen cakeballs for an afternoon snack, they’ve got you covered. Morning meeting in need of a fancy breakfast spread? Wholesale baked goodness for your own business? Bleeding Heart Bakery is the place for you. On top of providing an expansive and impressive variety of cakes, pastries, and treats in amazing all-natural flavor combinations, their new West Town location offers up a different take on your traditional brunch menu items with lots of turned-upside-down favorites for your taste buds!
As a bakery specializing in innovative originals, traditional favorites, and pastries with a punk rock twist, it was important that this spirit came across online. So we made sure to have some fun with the BHB site, bringing in their personality while enticing visitors with their impressive menu items and delectably intriguing treats. The new site also features an easy-to-use online ordering system that allows customers to select how they want to receive their favorite treats at home: pickup at the new location, Chicagoland home delivery, and shipping nationwide. No more waiting in line!
Since opening the shop in 2003, owners Vinny and Michelle have been delivering high quality, organic cakes and pastries with kick ass flair. Their recent business adventure included partnering with The Fifty/50 Group business owners Scott Weiner and Greg Mohr to open up the new West Town location of The Bleeding Heart Bakery & Café, right next door to The Fifty/50 Group’s new restaurant Roots Handmade Pizza.
And cakeballs? Our preferred afternoon snack, any day of the week.
Our coffee lovers, gift-givers, and design and digital enthusiasts out there will all be thrilled about the launch of CustomCoffees.com! Conceived by Chicago restaurant network The Hispanic Hospitality Group, Custom Coffees is the first online service allowing consumers to design custom coffee blends and package labels.
Knowing that we faced a challenge of needing to appeal to new coffee seekers (those just starting to dabble in coffee-drinking or buying gifts for coffee-lovers) as well as the epicurean elite, envisionit media worked with the Custom Coffees team to define an algorithm that would guide coffee novices through the coffee customization process, but also appeal to the sensibilities of experienced coffee buffs and allow them to breeze past these steps.
The customized algorithm will interpret users’ coffee preferences based on a 4-characteristic rating scale (acidity, body, flavor, and roast) and recommend the ideal “base” bean. It then allows you to complement that base with additional coffee bean varietals, then choose a grind and design a custom label. Throughout it all there are helpful expert-driven tips that guide the first-time users through their custom choices.
With their dual audience in mind, Custom Coffees also knew that coffee education—and coffee enthusiasm—would be important components of the site. So envisionit created a Connoisseur Tips section where those so inclined can learn about Coffee Varietals, Blending Tips, Grind Types, and more. A warm, natural, coffee tone was also established for the site to further celebrate all things coffee. And in order to enrich the coffee experience, a variety of premium coffee accessories are available for purchase, while specialty tea blends balance out the product offerings.
Custom Coffees has stepped to the front of the line with an exceptionally unique online buying experience. This upcoming holiday season brings exciting opportunity for Custom Coffees as online shoppers search for unique gifts. Visit CustomCoffees.com now to start your holiday shopping early or discover your own ideal custom coffee blend!
For over 20 years, Ba Le Sandwich & Café has been serving the Uptown neighborhood of Chicago with some of the best Banh Mi this side of the Pacific Ocean. With a new home next to the original location that doubled in space, and an updated look and feel, Ba Le was not only attracting lots of new customers, it was also garnering a lot of attention from local chefs and the media! It was clear that Ba Le was in need of a new website that would provide more information to its current loyal customer base and would get the word out to those who haven’t had the chance to try this Chicago gem.
Ba Le is a delicate mix of contemporary and traditional, so when it came to designing www.BaLeSandwich.com, envisionit media made sure to mirror the contemporary new look and feel of the Ba Le brand while enticing visitors with savory menu items and a story rich in history. We also equipped the new site with an easy-to-use online ordering system, which would allow Ba Le’s customers the choice to have their order all ready to go so they don’t have to wait in line with all the new customers discovering the restaurant each day. Don’t have time to make it all the way up to Uptown to try Ba Le’s tasty banh mi? Not to worry. Ba Le is in the process of opening another location in Chinatown!
Check out Ba Le’s new website and start ordering some banh mi today! And make sure to order some bubble tea to wash down that tasty sandwich!
We’re all familiar with that little blue packet you see in grocery stores and on restaurant tables all across the America. If you’ve you recently noticed the Equal logo showing up on pink and yellow packets, it’s not your eyes deceiving you. Equal is now bringing its customers a choice in their sweetener preference with Equal Classic, Equal Sucralose, and Equal Saccharin.
This expansion of Equal’s product breadth has accompanied a shift in overall brand positioning from Equal being a dieter’s brand to Equal making anyone’s food and beverages taste great. So envisionit media was challenged with designing a new website that would retrain visitors on what Equal is as a brand, provide an introduction to and education about Equal’s new products, and reflect Equal’s refreshed look.
As a result, www.Equal.com is an informative, clean and bright experience. Navigating to the three Equal products, highlighted clearly in the main navigation with their appropriate color, yields a bounty of info including ingredients, “sweetness conversion” charts, and product locators. A prominent Health & Nutrition section contains diet and fitness tips and resources. And with Equal’s new products came many new ways to enjoy tasty treats made with Equal, which led EIM to develop a robust recipe tool that allows users to search by category, sweetener preference or keyword.
Check out Equal’s new website to learn all that’s new with the low-cal sweetener. And save us some of those tasty treats!
When looking at most business infrastructures there is usually one thing that is most important amongst all of them—the consumer. Your revenue is driven by consumer purchases, and if said consumer is happy with the services your company provides, they will more than likely return for repeat business.
A strong online presence can be everything for your business, so make sure you follow these 4 simple tips when constructing/revamping your website to create the best online user experience for your customers.
1. Have a Mobile Version of Your Website
As we stated earlier, 2011 is the year for mobile marketing and optimization, and rightfully so. With the use of mobile phones for web browsing reaching all time high numbers and constantly climbing, it is important that you have a mobile version of your site so your consumers can access your site, on the go, from their phone.
If your budget doesn’t allow you to build a complete separate mobile version of your website, be sure that you web developers are building your site to be mobile friendly.
2. Constantly Provide Additional Information (Add a Blog or News Section)
Adding new supplemental information to your website can be extremely valuable for multiple different reasons.
Benefits on a Consumer level
The main reason consumers will be going to your website is to find out more information about your product or service, so having supplemental information that’s relevant to your business will strongly benefit them. It can also help push them over the edge to make a purchase.
Not only that, if you are constantly providing new fresh information about the particular space your business is in, your site can become a resource for information which in turn can drive lots of traffic to your site. And believe me there is no such thing as bad traffic to a website.
envisionit media enthusiastically welcomes to our interactive agency: Marquette Companies!
Founded in 1983, today Marquette serves as private real estate company committed to investment excellence in real estate assets across the U.S. Marquette Companies is involved in a number of local real estate properties, including the Ponds of Naperville and Lemont Lofts. The company also just moved their operations to a new office in Naperville, IL.
envisionit media has extended a warm, summertime welcome to one of the newest clients to our interactive agency, the ROOFat theWit in Chicago. The new relationship may require more than a few “user experience” visits on our part. Or, we hope so, anyway.
Sitting atop theWit, ROOF is Chicago’s unparalleled stargazing destination. A glamorous, 7,000 square foot, year-round indoor/outdoor lounge, ROOF offers stunning city views, roaring fire pits, handcrafted cocktails, live music, and–get this: a suspended, glass-enclosed table for eight that literally dangles 27 floors above the city. Rounding out this perfect experience is acclaimed chef Todd Stein’s menu of Italian-inspired small plates—American cuisine he created during his time as Executive Chef at MK restaurant.
We at envisionit media are raising our glasses high–very high–for the work ahead on this one. Welcome to our team, ROOF!
