When looking at most business infrastructures there is usually one thing that is most important amongst all of them—the consumer. Your revenue is driven by consumer purchases, and if said consumer is happy with the services your company provides, they will more than likely return for repeat business.
A strong online presence can be everything for your business, so make sure you follow these 4 simple tips when constructing/revamping your website to create the best online user experience for your customers.
1. Have a Mobile Version of Your Website
As we stated earlier, 2011 is the year for mobile marketing and optimization, and rightfully so. With the use of mobile phones for web browsing reaching all time high numbers and constantly climbing, it is important that you have a mobile version of your site so your consumers can access your site, on the go, from their phone.
If your budget doesn’t allow you to build a complete separate mobile version of your website, be sure that you web developers are building your site to be mobile friendly.
2. Constantly Provide Additional Information (Add a Blog or News Section)
Adding new supplemental information to your website can be extremely valuable for multiple different reasons.
Benefits on a Consumer level
The main reason consumers will be going to your website is to find out more information about your product or service, so having supplemental information that’s relevant to your business will strongly benefit them. It can also help push them over the edge to make a purchase.
Not only that, if you are constantly providing new fresh information about the particular space your business is in, your site can become a resource for information which in turn can drive lots of traffic to your site. And believe me there is no such thing as bad traffic to a website.