We’re proud to announce the launch of American Osteopathic Association’s microsite Mini-Medical-School.com, just in time for National Osteopathic Medicine (NOM) Week, April 15-21, 2012! The microsite was designed to introduce young children to osteopathicphysicians (DOs) while teaching them the basics of health and fitness. With the activities defined by the AOA, EIM turned them into an online environment to engage and educate children on the world of osteopathy. This initiative is in direct alignment with the AOA’s continuing drive to properly educate children in the areas of medicine, health and fitness.
The site features information about the Mini-Medical School, the American Osteopathic Association and a cartoon host guiding you through six interactive activities. These activities span a variety of games including a bone health drag-and-drop skeleton, medical instrument matching, hygiene and germs multiple choice, complete the organ sentence, nutritional food group identification and an exercise-focused word search.
Once all 6 activities have been completed successfully, the child receives a downloadable certificate and coloring book page.
Printable Certification of Completion
Those interested in building their health and fitness knowledge can enjoy the Mini-Medical School website at home or on the go, as all of the games are iPad compatible. The experience should prove to be a fun and engaging way for both parents and teachers to educate kids on a very important topic. There may even be a few valuable refreshers in there for adults, too!
We are excited to announce the launch of the brand new Knight Hawk microsite! Near the end of 2011, we were approached by Smart Targets LLC (a federally licensed dealer of professional tactical supplies and training materials) to create a visually stunning, informational, and educational new microsite showcasing their exclusive product: The Knight Hawk Portable Pop-up Target. When developing this microsite, we wanted to make sure that the visitor was able to quickly view the product and all of its great features- all while using SEO best practices.
The Knight Hawk Target is a “smarter target” than the simple pulley system or knock-down targets that are currently used in the industry, and far less expensive (not to mention hundreds of pounds lighter) than the hydraulic pop-up targets sometimes used. This target is perfect for Military and Law enforcement training professionals, allowing them to seamlessly set up multiple targets in multiple areas of the training facility with its portability feature. It also has a programmable remote and instant feedback feature that is perfect for setting up training facilities, or for any shooting enthusiast. The instant feedback system will stand up in 50 mph winds, yet can be knocked down with something as light as an air-soft gun (we even tested it with Nerf guns at the office and it worked).
The Knight Hawk Target has received support from Top Shot Season 2 Winner Chris Reed, as well as various board members of the NTOA, MTOA, and various law enforcement departments across the country. This product really is one that is going to change the future of Military and Law enforcement training as we know it.
We are excited to announce the second piece of an interactive program for Fibre-Craft Materials Corporation’s Springfield Dolls line. Following the launch of the SF Style Club interactive microsite, we’ve just launched the second part of the piece, an ecommerce sister site for Springfield Dolls, where you can buy all your favorite dolls, fashionable clothing, accessories, and furniture!
The online store features easy-to-navigate product categories, a searchable catalog of all the fashionable doll products, and a wishlist to save all your outfits for safekeeping or online shopping on a rainy day.
We made sure the ecommerce system syncs to an existing inventory management and shipping component. This ensures that the inventory numbers within the store and the warehouse correspond at all times.
If you have a website that requires users to register or login to take action, it’s time to consider implementing a social login option. That is, the ability to login to a website via your existing Facebook, Twitter, Google+ or other account. A recent social identity study reveals a few compelling stats supporting this:
90% of consumers will leave a website if they forget their user name and password
86% are bothered by being asked to create a new account on a website, and most will then leave the site or not return
41% of users would prefer social login over having to create a new account (35%) or even using a guest account (24%) (the same question in a study 1 year prior returned the reverse results in terms of order of preference)
What’s more, 78% of social login fans share site content with their social network. So not only does the social login option increase the likelihood that visitors will interact with your site and prevent them from leaving, it can also help encourage your customers to promote your site.
Think about every opportunity you might have for this, even in regards to content that doesn’t exist yet. Can people leave comments or write reviews on your website, and if not, can you find a way to integrate that kind of feature? Giving users opportunities to interact with your site and engage with your brand is important itself, and social login would be the cherry on top to help get them to participate.
And can visitors purchase products from your site? If they see an option to login through, say, Facebook, eliminating their need to even think about a password, they’ll be more likely to jump into their account and buy. Beyond that, once they’re logged in, you have opportunities to allow them to easily share what they purchase or what they want with their social network. Tack on an incentive to them to share with friends for even better response.
Nu Finish, a longstanding envisionit client, came to us wanting to grow their online presence and breathe new life into their several-year-old website.
After performing a full audit of the website analytics and competitive online landscape, we identified some areas for opportunity for the Nu Finish website, including consumer education, fresh unique content, and revised architecture driving users to critical pages.
To showcase Nu Finish’s car-care expertise, we added a Car Care section featuring information on car wax versus car polish, as Nu Finish’s product is wax-free, which educates visitors on the benefits of using a car polish over a wax. A new How-To video section, embedded from the Nu Finish YouTube channel we created, equips users for product application and creates fresh, search engine-friendly content to help capture “how-to” based keyword searches. We also added a Testimonials section with an online submission tool, to leverage all the great consumer feedback Nu Finish receives.
Keyword research helped us update content, metadata, and marketing messages with stronger calls-to-action and discoverability through organic search.
Not only did organic search traffic increase 111% for “wax versus polish“ searches, but bounce rates and site engagement times improved significantly. Also, the number of visitors proceeding from the Home page to the valuable Where to Buy page doubled in Q3 over the same period last year.
Now that we’ve revved the engine of Nu Finish’s online presence, we invite you to see the Car Care site for yourself!
We are proud to announce the launch of the Springfield Dolls microsite SF Style Club! Fibre-Craft Materials Corporation approached us to create an interactive program that will grow awareness and drive traffic to their Springfield Dolls line. Fibre-Craft is the parent company to crafts, games, and toys lines including Creative Hands, The Springfield Collection, Jr. Designer Series, and Rondo Room.
The Dressing Room in SF Style Club
SF Style Club is a space that encourages individualism, imagination, and creativity in young girls. Each site visit encourages deeper engagement by earning points to unlock content, merchandise, activities, and special features.
A key component on the site includes an interactive Dressing Room that enables users to dress their doll in over 160 clothing items from the Springfield Dolls Collection. The photographed items in the Dressing Room allow the girls to see their actual doll in clothing options before purchasing the items at a local retailer. Within the Dressing Room users are also able to share an image of their doll and the outfit they created with a loved one—which includes product SKU numbers so the recipient can locate items in-store, and soon, online!
Want to see what the site is all about before signing up? No problem! Just view the video we developed below for a quick overview of all the fun features and activities SF Style Club has to offer!
“What does a website cost?” It is one of the most frequently asked questions I receive from clients, peers, and employees – and one of the most difficult to answer. But perhaps the best way to answer this is to explain how we go about figuring this out for each and every client.
Lots of companies and individuals can build a website – design, write, code, set up hosting, etc. We do this, too. But it’s only part of a much bigger picture. At envisionit, we strive to create experiences that greatly improve our clients businesses and deliver the highest possible value to their target audiences. A website is a massive extension of your business – and in many cases it is your business.
With that in mind, the answer to this question can be achieved by considering four key ingredients: expectations, effort, experience, and results. Breaking these down into specific questions and then desired outcomes ultimately results in a defined value for your site and a compared cost for the services needed.
Think about your site andyour business. What are your expectations? What do your consumers expect and want from your site? How about your employees? Do your company’s current goals and objectives match up with what your consumers need, and how is this translating to your website currently? You might have an opportunity to triple your revenue, mend your brand, generate global awareness, improve your company’s operations, and reach a massive and active audience. But don’t overwhelm yourself – keep it simple to begin with. Focus on coming up with a few key goals for your site; such as generating more leads, launching a new brand, or improving the delivery of a service or product to your consumers. Whatever you come up with, make sure these goals hold great value for your business and consumer base.
Stefan Wissenbach has a mission: to help others take control of their lives, achieve more in life than ever thought possible, and have a lot of fun along the way. To do that, he and his UK team created Magic Number — and sought an agency to help make this dream a reality. After months of hard work and collaboration between EIM and the Magic Number team, we are excited to announce the beta launch of Magic Number.
Watch the video!
In just a few easy steps, anyone can get their Magic Number — the amount of money they will need to make work optional when, and how they want. A fully interactive experience guides each user through their own vision of how they want to live: what kind of house they want to live in, how they want to spend their time, what they want for their family, and much more.
After receiving your Magic Number, the website provides insights and guidance to help make your dream a reality. Future releases of the website will provide enhanced tools for keeping track of your vision and goals.
In late 2012, a Goal Manager will be released, to help “break down your big endeavors into manageable tasks.” Upcoming releases will also include a Habit Tracker to help stay on task toward your Magic Number; and a Vision Board to help you visualize what’s really important to you, and to keep you motivated.
To celebrate the beta launch, Magic Number is giving the first 2,500 subscribers a free lifetime membership. That means you get your Magic Number, and get to experience all the great upcoming tools and features, free and forever. We’ve all signed up, and shared with our family and friends, and we encourage you to as well!
Proactive Worldwide is a global decision support, research, and consulting firm that provides evidence-based strategic intelligence anchored by primary research. Since PWW’s start 15 years ago, much has changed with the company, and in the industry itself. envisionit was tasked with building a new website that communicated these brand and industry changes.
In developing the new website, it was important to showcase PWW’s global presence and experience with helping companies make important strategic decisions. And with offices in countries all across the world, it was vital to allow the site to be translated into multiple languages. We also needed to create a site that showed PWW’s penetration into a number of different industries and to show how Proactive can customize their services to meet any company’s needs.
Take a look at Proactive Worldwide’s smart new website.
Creating and maintaining beautiful, functional landscapes is why James Martin Associates is among the most highly regarded landscaping companies in Illinois. When the 33-year-old landscaping firm wanted to overhaul their website so it reflected the quality work they create, they turned to us to make it happen.
The JMA website was an interesting project for our team, because, like a landscape improvement project, the site required an immense amount of customization to meet JMA’s needs. They wanted to put the focus on their completed projects, so we needed an effective way to show off their work. We created extensive landscaping portfolios, each of which feature a number of shots for each individual job, and can be viewed as a full-screen slide show.
We love how the site turned out and are honored that JMA chose us to build their website. Plus, we always know who to call when we’re snowed in!