It’s no secret that Cubs fans are everywhere, not just in the Chicago city limits, not even just in Illinois. This became especially clear to CubWorld.com through engagement with their growing social media community. In fact, it’s the fans outside Chicago who seem to be some of the most active participants on CubWorld’s Facebook page!
With this in mind, CubWorld wanted to find a way to let Chicago Cubs fans’ voices be “heard”—from wherever they may reside. So EIM worked with CubWorld to launch CubWorld Nation.
Fans simply provide their name, zip code, and email address, and voila: the map is marked with an appropriately blue-hued baseball cap, denoting that passionate Cubbie blue is bled in that part of our nation. Excuse me, our CubWorld Nation.
The exact count of fans represented by each hat can be viewed by clicking on the respective hat. And through the power of a Google API, this map comes with tons of flexibility and room for growth. So CubWorld Nation is a tool we expect to see more from — stay tuned for fan photo-sharing, CWNation contests and giveaways, and more.
If you root for those lovable Northsiders, be sure to stake your claim on the CubWorld Nation map. Or just go hat-clicking to see how many Cubs fans live near you!
Ok, who in Chicago hasn’t heard of home Run Inn pizza? Yea, we figured – no one! Whether it be a visit to the Home Run Inn on 31st St in Chicago, Darien, or any of their other 6 locations, if you haven’t, you’re missing out. Or, maybe you’re more likely to take a trip to your local groccer’s freezer for some Home Run Inn frozen pizza (and if so, did you know you can send those frozen pizzas as a gift?!?!)
We at envisionit media are proud to welcome Home Run Inn to the family. What does that mean for them? Well a kickbutt new website coming soon and some super-creative and exciting marketing of course! What does that mean for us? Lots and lots of some of the best pizza, pasta, and salads in the city. Yes, we’ve been tasting it all, folks. Our favorites? Nick’s Super (sausage, mushrooms, green peppers and onions) and the infamous Cookie Monster dessert (see below, we remembered to take a picture before devouring it!!)
If all you know about Home Run Inn is that they serve some of the best, freshest, pizzas around using the most premium and all natural ingredients available, stay tuned, because there is so much more behind the doors of Home Run Inn and its founding family. Rich with tradition, the Perrino family was one of the first to introduce frozen pizza to the Chicagoland area. From their original location on 31st St, to their 8 restaurants and frozen pizza business found in the midwest, there is quite a story that we are excited to tell…so stay tuned!! And go treat yourself to pizza that well, hits it out of the ballpark!!
Kevin and Ari, our Project Managers, with Dan, an employee at Home Run Inn for over 20 years, and a delic Pepperoni!
read the full story...
If you’re a marketer that does not live under a rock somewhere, chances are you are migrating (if you haven’t already) your marketing and media plans to the online space. Print ad budgets are getting nixed for a shot at AdWords, websites are getting revamped every couple years to keep up with the growing technology and search engine changes.
Since my agency, envisionit media, is in the online arena, I wanted to do a little research and see what we’re calling “online marketing” these days. Our office throws around several terms – interactive marketing, emarketing, digital. Why do I want to find that out? Well, I want to make sure our website is optimized for the terms that people are actually searching for in Google – not just our opinions of what they’re searching for.
So, I used this fabulous free tool called Google Insights that we use a lot when researching keyword themes for our clients.
I typed in the following terms – interactive marketing, emarketing, website marketing, online marketing, and digital marketing – into the tool; set the parameters for Web Searches in the US in the past 12 months, and Voila! I was served this lovely little chart that showed me what terms were being used more frequently.
In looking at a quick glance of the outcomes,
It appears “online marketing” is the winner and one we should test creating some website pages around, optimizing them, and determining what traffic it brings in. In fact, we should also test “website marketing” and “digital marketing” to determine if each key phrase brings a different level of qualified traffic. We may be able to bring in a lot more traffic on “online marketing”, but maybe the visitor is not as sophisticated or as qualified to work with our agency as one who types in “digital marketing”….
read the full story...
