What if you could snap your fingers and be living in your ideal future? Turns out, you can, and not by magic! We know of just the tools to help you visualize your ideal life and future and make it happen. MagicFuture (formerly MagicNumber) is a platform for education and inspiration to help happy people fulfill their potential through self improvement tools. And, we have the privilege of helping them bring their wisdom, insight, and inspiration to life online.

After having developed and then obtained some key learnings for the MagicNumber beta site, EIM started on a journey to evolve the site to create greater usability for members and a more cohesive experience, tying in all tools offered–including features for goal setting, habit forming, and a vision board to paint a picture of what they are trying to achieve.

Creating User Value

To engage new users and spur growth, we helped MagicFuture implement a “Try it, risk free 21 day trial!” Seeing the value of user insights and how important it is to hear from its members, the Magic team has always encouraged feedback.  Many of the things that we included in the latest MagicFuture release were spurred by comments from their community

Building The MagicTools to Build a MagicFuture

Achieving your desired future starts with knowing you want it, but it takes the right tools to stay determined and on track. And there was always so much more behind MagicNumber than just that tool alone–MagicFuture brings them all to the forefront in a more cohesive toolkit.

read the full story...

• MagicGoals – Subscribers can set and track goals towards achievement.
• MagicHabits – Subscribers can set and form habits that will enhance their lives.

We are very proud to announce the new envisionit website, at envisionitmedia.com. Although it’s been live for a few weeks now, we decided to take it for a rigorous test drive before announcing it to the public. But don’t worry–it still has that new website smell.

As with every project we undertake, we set measurable goals and objectives for the new site. We’ll keep the competitive details to ourselves, but here’s a little about what we set out to do:

• Our company culture is very important to us, and it bleeds into our work. So we made it a priority to ensure every site visitor will quickly understand who we are, and how we approach the work.

• It was important to leverage our biggest assets as a company to help with every phase of the redesign. Our people. From our super-talented designers to our thoughtful writers, and our expert marketers to our talented business development people, everyone helped make the new website a valuable resource for those who are looking for digital marketing expertise. Not only did we want to showcase our talents, but also help visitors understand the breadth and scope of how we can help their businesses.

• We encourage big ideas, both from our clients and our people. And big ideas don’t need to be complicated. So we made it easy for site visitors to browse some of our work, where we’ve brought big ideas to life.

We had plenty of fun concepting, writing, and building the new site. And we hope you enjoy taking a tour. (We don’t like to brag, but it’s pretty awesome.)

We’d love to hear what you think, you can leave a comment below. As always, we’re ready to discuss your next big idea. Contact us at any time.

read the full story...

Organizations choose to redesign their website for many necessary reasons. One important aspect of a post website redesign is the impact it has on analytics. Here is a quick list of those things in your web analytics platform that will probably look different after your website redesign project.

Content Consumption

Your newly redesigned site content will be read by many new and existing visitors. Changes in navigation, internal linking structure, and content will change the way users perceive your brand and move through the site. You should expect pages that were previously high in page views may drop in views depending on where they were moved in site navigation structure.

You should expect the path through your site from the home page to be different. Using the Google Analytics Visitor Flow Report, you can assess your user’s path through your website. Compare the path of users before and after redesign.

Google Analytics Report Location: Audience > Visitor Flow

Sample Google Analytics Visitor Flow Report

SEO

Navigation changes also affect your site URL structure. Pages that are moved deeper within the website navigation structure can experience a drop in traffic volumes. To account for changes and drops in search volume you will need an SEO plan, or an experienced agency partner. Major search engines must understand where your pages have moved and that the content is the same so your site does not lose relevance on Search Engine Results Pages (SERPs).

Depending on your new site navigation structure, URL structure, and changes in content you may experience variation in your natural search keyword volume. You should expect changes to your keyword volumes.

Google Analytics Report Location: Traffic Sources > Search > Organic.

read the full story...