If you’re not already testing out the Yahoo-Bing Paid Search channel, you may want to start thinking about it….Efficient Frontier launched a report this week in regards to the Revenue per Click (RPC) gains that the Yahoo-Bing transition is making on Google, most recently in Q4 2010. Note the chart that shows the 7 Day RPC average of both channels at the end of 2010. So is it time to add Yahoo-Bing to your marketing strategy?? It’s something to think about and consider if you are playing in the Google PPC game, or you are not ready to play with Google and want to test out PPC with a smaller market share.

From all of us at envisionit, a big, fat congratulations to our friend and client The Fifty/50. They’ve been named “Best Sports Bar in America” by Yahoo! and Thrillist! But of course, we’re not surprised.

Swing by The Fifty/50 this weekend – they have all sorts of specials going on for March Madness. Get details about the restaurant at thefifty50.com.