Observing visitor site usage, heat maps and form analytics to improve site performance

So, you’ve recently launched a website and you’re satisfied that business seems to be going about as usual, right? Wrong! Isn’t the whole point of a website to generate a larger consumer market? Business should be more then just usual. Your website, like any successful business, should continue to evolve. The launch of your website does not mean it’s finished—it is only beginning.

At envisionit media, our goal is to create a website that successfully interacts with your customers and clients. Your website must continue to evolve to complement its market. And one product that helps us achieve this goal is Clicktale.

Clicktale takes the world of web analytics to a whole new level. Originally, data that was gathered on consumer interaction with a website was limited to the amount of time a viewer spent from one page to the next. Clicktale has revolutionized how data is gathered by offering specific information about a viewer’s interaction within a webpage itself.

Clicktale is an expert data collection tool that we can apply to the websites we create and host. It works by recording a viewer’s mouse as the viewer interacts with the webpage. It then generates data on the viewer’s hovering and clicks in the forms of charts, graphs, maps and videos. We then analyze the data to track the flow of a website. What does the flow of a website mean? Think of the way you interact with any website: Sometimes you click on a link, sometimes you hover on a spot while reading, and sometimes you don’t scroll all the way down the page. Each of these interactions make up the flow of a website, and ultimately its success. By monitoring the flow we can determine what information is being overlooked and what information is attracting viewers.

How does analyzing the flow or fluency of your website benefit you? Well, let’s say there’s a shopping cart on your website. A large percentage of your viewers add products into their carts but they don’t follow through with the checkout. What’s going on? With the data collected on viewers’ interactions with the page, envisonit media can determine where they stopped in their interaction and can troubleshoot why that is. The problem may be something as simple as a link with a name that doesn’t make sense or perhaps a link being in an odd location on the page. Once we identify the problem we can correct or adjust to smooth out the flow. The smoother the flow, the more people we can get through your check out, and the more successful you are!

Clicktale analysis opens up a whole new world in helping to diagnose and improve website fluency. At envisionit media, we’re continuing to research and utilize all the tools available to comprehend the ever-growing consumer use of the Internet, so that the payoff can benefit you. Website fluency is key.  And with the use of the new application of Clicktale, we plan on increasing your website’s flow and success.