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February 24, 2010
February 22, 2010
Last week at a networking event, the subject of the economy’s inevitable upturn was the morning’s hot topic. In the last year, we have seen companies slash costs, employees, services, marketing spend and more. This has left businesses white-knuckling it from here on out, hoping against hopes that everything will turn out ok. Good news is, most of my fellow networkers felt that business will get back to normal. The real debate was how will companies who have slashed to the bone (and then some) be able to compete once the market returns?
It’s a point well taken. Businesses that have cut deep have left themselves understaffed and with limited resources once the economy returns. And these same businesses will be scrambling and likely eclipsed by competitors who did not slash during the downturn. As we’ve stated before in this blog, it’s much easier to lead the pack than to catch up with it.
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February 12, 2010
I just returned from a much needed vacation with my family to good old Disney World in sunny Orlando, Florida. We saw many of the popular sites, and I had a chance to take my son on a classic Disney ride which I enjoyed from my childhood, “It’s a Small World.”
While talking with others waiting in line for the ride, I heard a story about the Disneyland version of “Small World” (in Anaheim, CA). The ride was shut down in January of 2008 for reengineering, since the boats on the ride were bottoming out. It turns out, the average weight of Americans has increased by 25 pounds since the early 1960s, when the ride was first designed. The boats weren’t originally engineered to handle that extra 350 lbs! I guess our small world has been super-sized! I thought that was funny and had to share.
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February 11, 2010
The Apple iPhone’s inability to display Adobe’s flash technology has been a source of much controversy ever since the iPhone first conquered the market 3 years ago. While many have speculated either a software update to existing devices, or the introduction of Flash support to the next generation iPhone, few have considered that Apple would just not support Flash entirely moving into the future.
With the recent introduction of the iPad, Apple’s intentions of Flash support on their devices in the future is quite clear…there will be none. Apple’s CEO, Steve Jobs, has recently been publically quoted, venting his frustration with both Adobe and Flash technology altogether. “Apple does not support Flash because it is so buggy, he says. Whenever a Mac crashes more often than not it’s because of Flash. No one will be using Flash, he says. The world is moving to HTML5.”
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February 9, 2010
We get it. Brands change. Sometimes because they have to, sometimes not. Brands change up their advertising, target audiences, CMO’s and even their corporate headquarters. But something about MTV officially removing ‘Music Television’ from their logo is bittersweet. For those of us who grew up in the first MTV generation, gone are the days of staying up until midnight to watch the latest video on the family TV. Now we can watch a music video as many times, at any hour and in any location we want with a press of a cellphone or laptop.
According to MTV’s press release, the logo change was to further align itself with the Millenials audience and still stay relevant with its past, present and future. The change comes part of the channel’s ‘reinvention’ to stay current and cutting edge.
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February 8, 2010
The Fairmont Hotels and Resorts Group have officially launched their own social networking site, www.EverybodysAnOriginal.com. Fairmont guests are encouraged to upload photos and videos of their Fairmont stay, along with their own commentary. Additionally, Fairmont employees and properties are similarly encouraged to contribute media and information, along with specialty recipes, and to respond to and interact with guest users.
After a soft launch in January, the site is now live for everyone to visit. Be sure to share your original Fairmont experience here!
February 5, 2010
Just in time for the sweetest holiday of the year, Carol’s Cookies has launched a newly enhanced shopping cart on their website. In addition to a sweetened-up design, the real treat is the optimized gift buying options. Now you can send multiple cookie gifts to multiple addresses within one order. How delicious is that?
Grant your Valentine a cookie wish with a gift from Carol’s Cookies!
February 3, 2010
AspireUp, a local marketing consultancy dedicated to helping companies and their brands grow exponentially, launched a refreshed website with envisionit media last week. The new site features a new design look and updated content, positioning AspireUp as a marketing leader for both local and global clients. Client testimonials have also been added for further credibility and content texture.
AspireUp’s typical client projects include marketing planning, branding, new product launches, corporate training and many others. To learn more about AspireUp and their services, visit them at www.aspireup.com!
February 1, 2010
Congratulations to our friends over at Crimson Lounge in the Hotel Sax for making Chicago Magazine’s Top 100 Best Bars! What an honor to receive in such a competitive landscape here in the Windy City. We wish them much continued success in 2010!
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