envisionit media teams up with Fairmont Hotel in Chicago to develop a “new dining experience”. The iPad application will give diners a behind the-scenes look at the more unusual and unexpected items on the aria menu. Diners can tap on specific ingredient names for definitions, descriptions, and notes about preparation. The wine list, organized by region, will suggest menu pairings for each vintage, as well as background information about each winery. The application also incorporates elements of social media, allowing diners to share their favorite items with people they know via email, their Twitter feeds, or Facebook walls.
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This is a clever use of the iPad, especially since it’s in a culinary context. Traditional menus are—by definition—an abstraction of the actual cuisine, its preparation and its provenance. For those guests who want to know more about their food and where it comes from, this app is a great idea. I look forward to experiencing some #iFood at Aria soon. =)
Comment by localfoodwisdom — June 30, 2010 @ 3:33 pm