The other day I read a post by a designer who posed the question: “Should we be including mailing addresses on business cards?” He stated that out of 38 cards he viewed on a design site, only 6 included mailing addresses. I didn’t want to take this guys word for it. So I went online and looked through some of the sites that I use for inspiration. Sure enough, only 6 of the first 30 samples in the gallery had a mailing address. Has this total stranger lifted the vail from my eyes?
I’ve designed my fair share of business cards. Historically, clients supply address, phone, fax etc. — you choose type, font size and design away. Done and done. But I’ve never found myself stopping to consider that maybe by not including a mailing address we can increase communication for ourselves, and for our clients.
